12.02.21
WWP Beauty, a world-class, full-service supplier to the global beauty industry, has launched its ColorVue Lipstick collection.
A unique design feature of the ColorVue Lipstick includes its patented R2 mechanism, creating a new gesture where the customer revolves the sleeve of the lipstick, to reveal the bullet. This elevated customer experience and new gesture give this component a simple and innovative twist that is different from a traditional lipstick package.
“Our ColorVue Lipstick is a highly sustainable lipstick component with an innovative, 100% mono-material design, that reduces greenhouse gas emissions by up to 85% and uses 12% less plastic,” said Michael Tognetti, WWP Beauty’s senior director. “These claims were generated using our EcoAnalyzer, a comparison tool that helps brands evaluate their sustainability decisions.”
In recent months, the ColorVue Lipstick was awarded the Silver Award in the beauty category during the 2021 Pentawards for the package's sustainable, high-quality design.
The ColorVue launch follows many other sustainable launches for WWP Beauty including their Refill Revolution stock packaging collection, Zero+ turnkey collection, and their PCR Touchless Tubes collection.