01.05.22
Mad Rabbit is now the the exclusive tattoo aftercare brand for Inked magazine and the Inked store. This is the first-ever partnership of its kind for Inked. The accord also includes a three-year digital media deal between Mad Rabbit and tattoo industry media monopoly Project M, whose portfolio comprises of the Inked Magazine, The Hard Times, Revolver Magazine, Brooklyn Vegan and GoldMine.
Inked says with the alliance it is pioneering the move among the tattoo community toward clean tattoo aftercare products.
Mad Rabbit will become the only tattoo aftercare brand available at the Inked flagship store in New York City, as well as in the Inked online shop. Additionally, Mad Rabbit will be the sole tattoo aftercare brand promoted across Project M’s digital channels to an audience of more than 50 Million; competitors will no longer have the option to advertise with Inked Magazine.
“Everybody knows when they get tattooed that they’re making a lifelong commitment, so you should do everything in your power to take care of it,” said Sami Hajar, creative director of Inked Magazine. “Inked is thrilled to be partnering with Mad Rabbit. Their line of tattoo balm, sunscreen and soothing gel guides you through the healing process and beyond, making sure your tattoo is something you’ll be proud to wear for many years to come. With leveraging both their brand’s premier products and our expertise & reach within the tattoo culture and beyond, our aim is to grow and own the aftercare space.”
“Partnering with Project M Brands and Inked Magazine is such a critical milestone for us,” said Oliver Zak, Co-Founder of Mad Rabbit. “It helps us not only partner with the most respected media company that has built their entire success through music, fashion, art, sports and the lifestyle of the tattoo culture, but also allows us to pioneer a new vision to tattoo skincare both digitally and offline.”
Mad Rabbit, which launched in 2019, recently appeared on Shark Tank. Last year, it closed a $2 million funding round.
“When building Mad Rabbit, becoming the number one tattoo aftercare brand and providing the best performing products that really address our consumer’s needs, has always been our north star,” said Selom Abitor, Co-Founder of Mad Rabbit. “We’re constantly inspired by our community, from artists to enthusiasts, and it is our mission to help preserve their beautiful ink for years to come.”
Inked says with the alliance it is pioneering the move among the tattoo community toward clean tattoo aftercare products.
Mad Rabbit will become the only tattoo aftercare brand available at the Inked flagship store in New York City, as well as in the Inked online shop. Additionally, Mad Rabbit will be the sole tattoo aftercare brand promoted across Project M’s digital channels to an audience of more than 50 Million; competitors will no longer have the option to advertise with Inked Magazine.
“Everybody knows when they get tattooed that they’re making a lifelong commitment, so you should do everything in your power to take care of it,” said Sami Hajar, creative director of Inked Magazine. “Inked is thrilled to be partnering with Mad Rabbit. Their line of tattoo balm, sunscreen and soothing gel guides you through the healing process and beyond, making sure your tattoo is something you’ll be proud to wear for many years to come. With leveraging both their brand’s premier products and our expertise & reach within the tattoo culture and beyond, our aim is to grow and own the aftercare space.”
“Partnering with Project M Brands and Inked Magazine is such a critical milestone for us,” said Oliver Zak, Co-Founder of Mad Rabbit. “It helps us not only partner with the most respected media company that has built their entire success through music, fashion, art, sports and the lifestyle of the tattoo culture, but also allows us to pioneer a new vision to tattoo skincare both digitally and offline.”
Mad Rabbit, which launched in 2019, recently appeared on Shark Tank. Last year, it closed a $2 million funding round.
“When building Mad Rabbit, becoming the number one tattoo aftercare brand and providing the best performing products that really address our consumer’s needs, has always been our north star,” said Selom Abitor, Co-Founder of Mad Rabbit. “We’re constantly inspired by our community, from artists to enthusiasts, and it is our mission to help preserve their beautiful ink for years to come.”