01.19.22
Men’s lifestyle consumer brand and male grooming category creator Manscaped announces the launch of the Ultra Premium Collection ($54.99), available now in the United States and Canada.
Formulated with the highest-quality ingredients, each product in the collection is meant to bring the ultimate experience in full-body grooming and hygiene. The line is infused with Manscaped’s signature Refined scent and is dermatologist-tested, cruelty-free, vegan friendly, and made to keep users feeling fresh, clean, and like their best selves.
The five-piece bundle includes Body Wash, 2-in-1 Shampoo+ Conditioner, Premium Deodorant, Hydrating Body Spray and Lip Balm. Packaged in an aluminum bottle with a convenient pump top, the body wash features aloe vera and sea salt to provide balanced skin and hydration.
“While we started as a brand dedicated to grooming solutions for the groin, Manscaped has evolved into a much broader business that encompasses personal care and lifestyle,” said Paul Tran, founder and CEO. “This launch of consumables exemplifies this significant growth, as well as our continual product expansion and commitment to providing our customers with only the best products for all their self-care needs.”
Rich in antioxidants and infused with coconut water, green tea, aloe, turmeric and sage, the one-step 2-in-1 Shampoo and Conditioner formulation is the perfect balance of cleansing and moisturizing. The aluminum-free Premium Deodorant keeps odors at bay while drying quickly and clearly. The Hydrating Body Spray quenches dry skin with a non-greasy, quick-drying spray-on moisturizer featuring hyaluronic acid and red algae to lock in hydration. The three-pack Lip Balm soothes, protects and hydrates lips while leaving behind a refreshing matte finish.
The Ultra-Premium Collection is available for purchase now throughout North America with international rollout to follow. Customers can shop the bundle, or SKUs a la carte, on Manscaped.com and on Amazon. Retail availability will be announced soon.