02.03.22
The Estée Lauder Companies (ELC) announced that Amber Garrison has been promoted to global brand president, Bumble and Bumble.
Garrison has helmed the hair care company since 2018, when she joined the brand as senior vice president and global general manager. Effective Jan. 1, Garrison will continue reporting to Jane Hertzmark Hudis, executive group president.
“Amber’s promotion to global brand president recognizes her exceptional leadership in transforming Bumble and Bumble into an emerging growth engine in the all-important haircare category,” said Hertzmark Hudis. “Under her oversight, the brand has achieved consecutive quarters of double-digit growth with strong performance in the brand’s largest market, the US. Her steady and collaborative leadership, strong business acumen and deep expertise in prestige beauty has helped position Bumble and Bumble to deliver sustainable, profitable growth.
In her elevated role, Garrison will continue enabling her team to realize fast-growing opportunities for the brand and further contribute to the company’s category strategy for haircare. Garrison has worked closely with her teams to elevate brand storytelling and experiences across all platforms, building on Bumble and Bumble’s iconic styling authority and professional salon equity, and adding even greater focus on inclusion and individuality. Focused on igniting growth, under her leadership Garrison has strengthened business fundamentals, sharpened the brand’s hero strategy and product innovation, and reached new consumers through strategic channel diversification.
Garrison is deeply passionate about Inclusion, Diversity and Equity (ID&E) and has played an integral role in helping emerging leaders realize their full potential. Within ELC, Garrison is an active participant, mentor and sponsor of leadership development programs—including Open Doors and From Every Chair—was nominated for a 2021 ELC Inclusive Beauty award, and is a frequent host and partner in ID&E programs and events. She was also recently elected to American Indian Graduate Center’s Board of Directors, an organization dedicated to empowering Native scholars pursuing undergraduate, graduate and professional degrees across the United States.
Prior to Bumble and Bumble, Garrison held the position of vice president, corporate strategy where she led the development and deployment of the company’s corporate strategy and 10-year strategic compass. Working closely with Fabrizio Freda, president and chief executive officer, and Tracey T. Travis, executive vice president of finance and chief financial officer, and the corporate strategy team, Garrison helped architect long-term winning strategies that guided the company to achieve consecutive years of profitable growth. Garrison began her career at BCG, where she led and supported transformation and growth strategies for corporate clients with a focus on retail and media industries.