Secret Deodorant Launches New Weightless Dry Spray Collection

In time for the spring and summer, Secret has launched a new Weightless Dry Spray collection featuring both antiperspirant and aluminum free deodorant options, available at retailers nationwide. 

 

The fast-acting, instantly dry-feel antiperspirant provides 48-hour sweat and odor protection. The aluminum free deodorant provides 24-hour odor protection, and both are made with freshness-on-demand technology.

 

“Secret is synonymous with protection, and that means keeping women fresh all day,” said Dr. Maiysha Jones, senior scientist at Procter & Gamble. “Women shouldn’t have to sweat all-day freshness. The freshness-on-demand technology in the new sprays delivers moisture and motion activated fragrance bursts to reassure women that their deodorant is still working long after they put it on. All-day freshness is non-negotiable, and we want women to feel confident when they need it most.”

 

The new ergonomic-grip bottle has a narrow spray pattern that dispenses less cloud and puts more product where women need it. Made with pH-balancing minerals and free from heavy waxes and alcohol, Secret Weightless Dry Spray comes in four fresh scents, as well as two aluminum-free formulas: Wild Rose, Vanilla, White Peach and Waterlily with argan oil and lavender and coconut scents with hemp seed oil that are aluminum-free. 

 

Secret’s leading scientists conducted extensive consumer research to launch a completely revamped collection of sprays with all-new formulas that not only meet consumers’ evolving personal care needs, but also elevate the spray deodorant experience. The end result is up to 48-hours of protection and a superior scent expression for all-day freshness. This new spray collection was redesigned to give women precision protection with a targeted application that gets more product where it’s needed with less cloud. The reinvented Secret dry sprays go on weightlessly with no waxes, no alcohol and no residue, so women can feel confident, comfortable and protected.