03.22.22
Cruelty-free cosmetic brand Nudestix has named Robert Beredo as its new global chief digital officer.
Previously an executive with L’Oreal Canada in the same capacity and bringing more than a decade of experience in digital strategy in the telecommunications field, Beredo is tasked with developing and driving the digital and e-commerce vision for both Nudestix and Nudeskin, as well as delivering sustainable topline growth.
Beredo prides himself on leading with purpose, building culture and being a transformational leader with a performance-driven approach. This vision aligns with Nudestix’s continued mission to provide clean beauty and skincare to the global community, while keeping sustainability, impact, and diversity and inclusion at the forefront of all product and brand development.
Nudestix was built on the premise of minimalist, multitasking makeup and skincare-enhancing features to make consumers feel like the best version of themselves. This vision permeates through all business touchpoints including the internal team, product development and innovation, influencer and creator partnerships, omni-channel customer experience, and consumer-facing activations.
Under Beredo’s direction, Nudestix and Nudeskin said they look forward to delivering world-class consumer experiences to its global customers, implementing an elevated digital, e-commerce and omni-channel strategy across both brands.