Betterware de México Completes Acquisition of Jafra’s Operations in US, Mexico

Betterware de México, a leading direct-to-consumer company in Mexico focused on creating innovative products that solve specific needs regarding hygiene and more in the household, has successfully completed its acquisition of skincare company Jafra’s operations in Mexico and the United States, company officials announced today.

 

Included in the acquisition– announced in January— is Jafra’s trademark rights worldwide, from the Vorwerk Group based in Germany, after the approval from COFECE, Mexico´s antitrust agency.

 

“We are very pleased to complete the acquisition of Jafra's operations in Mexico and the United States,” said Luis G. Campos, executive chairman of Betterware's Board. “This acquisition increases our categories served to include beauty and personal care products, accelerates our entry into new geographies and leverages our infrastructure to elevate Jafra's distribution model.  We are delighted to welcome all Jafra employees, leaders and consultants to our company and are excited to begin this next chapter of growth more powerfully positioned. Overall, we remain confident in our ability to deliver long term profitable growth and increase value for all Betterware stakeholders.”   

 

Jafra is a world-leading brand of direct selling in the beauty and personal care products industry with a strong presence in Mexico and the United States with roughly 443,000 independent leaders and consultants selling unique products. Jafra has built a proven track record and a profitable business model that yields high-cash flow generation in its over 65 years of experience in the direct selling of B&PC products. Jafra will operate as a separate subsidiary with its management team remaining fully focused on its operations and growth strategies. 

 

Betterware intends to reinforce its three strategic pillars of product innovation, technology and business intelligence across Jafra's operations in order to drive and capitalize on operational synergies. Betterware expects that the implementation of best practices across Jafra will enable it to reach its full potential in the US and Mexico and accelerate overall revenue growth at increasing rates of profitability for the combined company. Betterware's management team says that by elevating and building on its technology tools and platforms, it will enable Jafra to have a greater market reach and to take advantage of the e-commerce opportunity in both nations.