05.09.22
Sales of the anti-fatigue market will surpass $25.1 million, registering a CAGR of 4.7% in the assessment period 2021-2031, according to Fact.MR.
Emphasis on self-grooming is the key driver in spurring growth of anti-fatigue cosmetics. In addition, hectic lifestyles along with increasing focus on cruelty-free products are positively influencing the sales of anti-fatigue cosmetics.
Historically, from 2016 to 2020, sales of the anti-fatigue cosmetics industry surged at around 4% CAGR, reaching $15.2 million by the end of the aforementioned period. The market further inclined to reach $ 15.9 million in 2021, at a year-on-year growth rate of 4.6%. Demand for anti-fatigue cosmetics surged even further during COVID-19, as individuals attempted to cope with mounting stress levels, given mandatory work-from-home directives.
Demand from geographic regions such as North America and Asia Pacific is augmenting the sales of anti-fatigue cosmetics owing to the increase population of Millennials and Gen-Z in the region. As focus towards sustainability increases, the demand for anti-fatigue cosmetics is also expected to gain traction in the forthcoming forecast period.
Key Takeaways from the Market Study
By product, creams will account for more than 35% market share for the anti-fatigue cosmetics industry. Lotions are projected to be the fastest-growing segment with a CAGR of 6 % for anti-fatigue cosmetics.
By distribution channel, offline distribution channel will possess 80% market share for anti-fatigue cosmetics. The anti-fatigue cosmetics industry is expect to possess nearly 37% market share throughout North America.
The anti-fatigue cosmetics industry is expected to possess nearly 40% market share throughout Asia
“Consumers have evolved beyond traditional grooming products and have shown higher interest in cosmetics made from natural products,” says a senior research analyst, who was not identified. “As a result, cosmetic product manufacturers have incorporated anti-fatigue cosmetics into their portfolios to cater to the rising consumer demand for plant and fruit-based cosmetics.”
Competitive Landscape
Gaining approvals from governmental regulatory and non-governmental regulatory bodies, collaborating with potential clients from a myriad of allied industries and introduction of new products comprise the core strategies of prominent manufacturers of anti-fatigue cosmetic products. Some noteworthy developments include the following findings:
In September 2021, Unilever Plc announced that 27 of its new cosmetic products have been approved by the People for the Ethical Treatment of Animals (PETA), as part of the company’s endeavor to wean off from animal-derived cosmetic products and broaden its cruelty-free portfolio. These additions follow the approval of its TRESemmé, Simple and St. Ives brands respectively.
In July 2020, Australian e-sports club: The Chiefs, partnered with L’Oréal Paris Men Expert to promote its Hydra Energetic Anti-Fatigue 24H moisturizer. The cosmetic is highly effective in offsetting signs of late-night online gaming sessions, by providing an instant energy boost
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