Too Faced Co-Founders Jerrod Blandino and Jeremy Johnson To Depart Brand

Jerrod Blandino and Jeremy Johnson,co-founders of Too Faced Cosmetics, are leaving the brand they founded in 1998 to “embark on new entrepreneurial projects and endeavors,” according to parent company Estée Lauder Companies (ELC), which announced the news this morning. 

Blandino and Johnson will depart on June 30, 2022. Tara Simon has been promoted to the role of global brand president of Too Faced, effective July 1, 2022.

Simon will continue to report directly to Fabrizio Freda, president and CEO of ELC.

“Tara has been a fantastic leader at Too Faced since she joined the brand two years ago, and I know that she will continue to leverage her brand building expertise to drive an emotional connection with consumers through inspiring products and unique experiences. I am confident that under Tara’s leadership, Too Faced is well-positioned for its next phase of growth,” said Fabrizio Freda. “And we are so grateful for Jerrod and Jeremy’s outstanding work over the last six incredible years spent as part of the ELC family.”

Simon’s promotion recognizes her “exceptional leadership” in creating a global strategic framework to take Too Faced into the future while executing a winning strategy today, according to ELC.

Known for her collaborative, inclusive leadership style and strong business acumen within the areas of consumer-focused brand development and management, sales and marketing, merchandising and emerging brands, Simon has returned the brand to sales growth during a global pandemic.  She joined the brand two years ago, and has successfully launched Too Faced in new channels of distribution in North America, including at Ulta Beauty at Target, where it ranks among the top four brands in sales since opening and in Sephora at Kohl’s, where it is the number two ranked brand according to sales since opening. Within the Too Faced organization, Simon has focused on driving team development, engagement and, together with Blandino and Johnson, has continued to build the brand’s unique culture and vision.

Prior to joining Too Faced, Simon was SVP of merchandising, prestige beauty at Ulta.

The Too Faced Story

Blandino and Johnson founded Too Faced 24 years ago. The brand was acquired by Lauder in 2016 for approximately $1.45 billion. At the time, the fast-rising cosmetic line had posted growth between 2015 and 2016 for more than 70% and had net sales of around $270 million. It was one of ELC's largest acquisitions to date.

“Jerrod and Jeremy started the brand with a simple, yet compelling creative concept, and transformed it into something that is truly extraordinary,” said William P. Lauder, executive chairman, ELC. “We look forward to seeing where the next phase of their journey takes them and wish them all the best as they set out on new adventures.”