05.12.22
Buff City Soap, a plant-based home and personal care brand franchise, has secured additional funding from General Atlantic. The new capital follows General Atlantic’s initial growth investment in Buff City Soap in June 2021.
General Atlantic has become the largest shareholder in the company.
Founded in 2013, Buff City Soap creates plant-based of soap, laundry, bath, and body products that are made daily in each store’s Soap Makery. Since 2020, Buff City Soap has more than quadrupled in size, and the company has added more than 130 stores since General Atlantic’s initial investment in 2021.
Buff City Soap currently has more than 215 locations across 30 states.
“As a growing number of consumers prefer brands that are plant-based, sustainable, and ultimately aligned with their personal core values, we have a remarkable opportunity on a number of fronts. Support from General Atlantic will enable us to continue to expand our physical and digital footprint, introduce exciting new products, continue to innovate our experiential in-store experience, and help shape the future of the personal care and home consumables category,” said Craig Kessler, CEO.
General Atlantic has become the largest shareholder in the company.
Founded in 2013, Buff City Soap creates plant-based of soap, laundry, bath, and body products that are made daily in each store’s Soap Makery. Since 2020, Buff City Soap has more than quadrupled in size, and the company has added more than 130 stores since General Atlantic’s initial investment in 2021.
Buff City Soap currently has more than 215 locations across 30 states.
“As a growing number of consumers prefer brands that are plant-based, sustainable, and ultimately aligned with their personal core values, we have a remarkable opportunity on a number of fronts. Support from General Atlantic will enable us to continue to expand our physical and digital footprint, introduce exciting new products, continue to innovate our experiential in-store experience, and help shape the future of the personal care and home consumables category,” said Craig Kessler, CEO.