07.08.22
The Kao Corporation is using chemically-recycled polyethylene terephthalate (PET) material for the inner plate of its makeup foundation. The PET is manufactured by PET Refine Technology Co., Ltd., using chemical recycling technology* created by Jeplan.
The initiative is expected to reduce the amount of virgin plastic Kao uses in the makeup category. It promotes sustainable manufacturing, as well as efforts to realize horizontal recycling of plastic cosmetic containers, according to Kao.
More than a year ago, Kao began using chemically-recycled PET materials for its Twany skin care product containers. Since then, Kao has expanded its use to a number of brands. In collaboration with Jeplan, Kao is also working on a horizontal recycling field test where used cosmetics bottles collected from customers at stores are turned into new plastic cosmetic bottles.
Powder foundations have traditionally been able to be used by repeatedly refilling the compact case. Depending on the features of the product, the refill can be an inner plate made of virgin PET material or aluminum.
The inner plate, which is made of virgin PET material, will be gradually switched to chemically recycled PET material of the same quality. Kao continues to promote more environmentally friendly and sustainable manufacturing.
In the future, similar to the plastic bottles that use chemically-recycled PET materials, Kao said it will consider other initiatives to achieve horizontal recycling and realize plastic circularity in society.
In April 2019, the Kao Group established its ESG strategy, the Kirei Lifestyle Plan, and has set "zero waste" as one of its leadership action themes. The recycling field test is an initiative that contributes to this leadership action theme. Through full-scale utilization of recycled plastic for plastic packaging containers in Japan, in addition to the various approaches deployed to date, Kao says it is working to realize plastic circularity in society.
The initiative is expected to reduce the amount of virgin plastic Kao uses in the makeup category. It promotes sustainable manufacturing, as well as efforts to realize horizontal recycling of plastic cosmetic containers, according to Kao.
More than a year ago, Kao began using chemically-recycled PET materials for its Twany skin care product containers. Since then, Kao has expanded its use to a number of brands. In collaboration with Jeplan, Kao is also working on a horizontal recycling field test where used cosmetics bottles collected from customers at stores are turned into new plastic cosmetic bottles.
Powder foundations have traditionally been able to be used by repeatedly refilling the compact case. Depending on the features of the product, the refill can be an inner plate made of virgin PET material or aluminum.
The inner plate, which is made of virgin PET material, will be gradually switched to chemically recycled PET material of the same quality. Kao continues to promote more environmentally friendly and sustainable manufacturing.
In the future, similar to the plastic bottles that use chemically-recycled PET materials, Kao said it will consider other initiatives to achieve horizontal recycling and realize plastic circularity in society.
In April 2019, the Kao Group established its ESG strategy, the Kirei Lifestyle Plan, and has set "zero waste" as one of its leadership action themes. The recycling field test is an initiative that contributes to this leadership action theme. Through full-scale utilization of recycled plastic for plastic packaging containers in Japan, in addition to the various approaches deployed to date, Kao says it is working to realize plastic circularity in society.