Company News, New Products

Phlur Launches Body Washes and Body Lotions

The fragrance brand launches body care following eau de parfum success.

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By: Lianna Albrizio

Associate Editor

Chriselle Lim’s Phlur is expanding its category offerings with the launch of Body Wash and Body Lotion. 
 
The products will be in the same scents as some of the brand’s top-selling, existing fragrances – Missing Person, Apricot Priveé, Hanami and Not Your Baby. The new products are available on Phlur.com. The Body Wash retails for $30 (16Fl Oz) and the Body Lotion for $36 (16 Fl Oz).
 
The vitamin-enriched, serum body washes are infused with skincare ingredients that gently cleanse and invigorate the skin. Formulated with coconut-derived surfactants, the wash gently, yet effectively cleanses the skin without stripping. Sea water, glycerin and algae complex helps reestablish a healthy hydration balance of skin and vitamins and antioxidants help replenish skin for a smoother overall appearance.
 
The lotions are formulated with botanical ingredients, nourishing oils and advanced skin conditioners to leave the skin feeling silky and hydrated. Formulated with a nourishing oil blend of coconut, moringa, rose hip and jojoba oils as well as shea and cupuaçu butters, naturally rich in essential fatty acids and antioxidants help soothe and strengthen skin barrier. The addition of niacinamide, ascorbyl glucoside and sodium PCA additionally improve the overall look of the skin.
 
Additional Phlur Body Wash and Body Lotion scents will be launched later this year alongside new eau de parfum fragrances.
 

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