08.16.22
The Body Shop is creating a local destination for changemakers with new workshop stores that call back to the retailer's activist roots.
At four new locations across Canada, customers can moisturize their hands, learn about sustainability and take action—whether by signing a petition or engaging with the store's local community efforts—all at the same time.
‘Changemaker’ Workshop Stores
The expansion of concept stores includes Oshawa Centre in Oshawa on Aug. 12; Market Mall in Calgary on Aug. 26; Metropolis at Metrotown in Burnaby on Nov. 11; and West Edmonton Mall in Edmonton on Nov. 18. The expansion follows the brand's initial workshop concept launch in Vancouver in 2020. The retailer aims to create an environment that goes beyond that of a traditional store and allows visitors to be immersed in the rich stories of the people and hardworking ingredients behind its products.
The Oshawa Centre opening coincides with the recent relaunch of The Body Shop's bestselling Vitamin C skincare range. The new and improved line features concentrations of up to 10% and is made with at least 90% ingredients of natural origin, including Amazonian camu camu berry extract and bakuchiol.
Across the world, The Body Shop's Workshop stores are designed to reflect the local communities they serve and bring to life issues and stories that are important to them. In Oshawa, The Body Shop partnered with Chrrie, a young local multimedia artist and environmental activist, to create a window mural inspired by the brand's “Be Seen, Be Heard” activism campaign, which highlights the involvement of youth in public life from voting to taking up leadership positions in the community.
"To a lot of people, the concept of 'changing the world' can sound a bit abstract,” said Hilary Lloyd, vice president of marketing and corporate responsibility for The Body Shop North America. “With our workshop stores, we want to bring people together to realize that they can be changemakers and are capable of making small changes that could benefit our communities and the planet. From our refill stations to our new Wellness body care range, customers will get to shop the products that make them feel good, while also doing good. These stores are the ultimate changemaking beauty experience.”