10.06.22
Global life science ingredients distributor Barentz has acquired Viachem, Ltd., a specialty distributor of life science ingredients and specialty chemicals.
By combining a dedicated market research function and digitally enabled sales and marketing capabilities, Viachem represents a market growth engine for Barentz and its principal suppliers. The team will continue to be led by Mike Efting, Viachem’s president & founder, and offices will remain in Plano, TX and Augusta, GA.
“Our vision at Viachem has always been to change the way chemicals and ingredients are bought and sold,” said Mike Efting, president & founder of Viachem. “When we set out to find the best long-term home for Viachem’s employees, customers, and principals – while remaining true to our vision – we quickly identified that Barentz had all the attributes we were seeking. The entrepreneurial culture, commitment to digital tools, global scale, and a portfolio of synergistic product lines were a few of our requirements and Barentz checked every box. We are excited for what the future holds with Barentz.”
In-House Market Development, Digital Marketing Capabilities and More
Highlights of the acquisition include in-house market development function to identify, research, and qualify market opportunities for new and existing product lines; digital marketing capabilities to drive targeted customer development efforts and lead qualification; a technical sales team that utilizes a systematic sales process to identify new market opportunities; a high-touch service model for customers; and a portfolio of blue-chip product lines that are synergistic with the Barentz portfolio.
“Every successful acquisition begins with the people and we’re excited for what the Viachem team will bring to Barentz,” said Terry Hill, CEO of Barentz North America. “Since its founding, Viachem recognized that our industry is evolving and that best-in-class distributors need to develop new tools and processes in order to evolve in parallel with the industry. This transaction is a testament to Mike Efting’s strategic vision and how that vision can be accelerated under Barentz.”