10.24.22
This holiday season, Fenty Eau de Parfum – the first luxury fragrance from Rihanna and Fenty Beauty that sold out twice – offers a personal and sensual gift for all with a limited-edition brown Fenty scarf wrapped around each bottle.
Exclusively available on FentyBeauty.com for $140, Fenty Eau de Parfum is being touted as the perfect gift to explore the multifaceted scent along with a custom Fenty scarf in Rihanna’s favorite color, which can be worn on the body, head, or as a bag accessory.
“That’s the thing I love the most: it’s an experience, it’s a memory, encapsulated into a fragrance,” said Rihanna. “Once you smell it, you’ll never forget it.”
Both spicy and sweet, Rihanna hand-selected key notes of magnolia, musk, tangerine and Bulgarian rose in the world’s fragrance capital, Grasse, France, alongside world-renowned LVMH Master Perfumer Jacques Cavallier-Belletrud, to create a sensual warm floral experience that is inspired by distinct memories and places that Rihanna cherishes from throughout her life – Bridgetown, Barbados; Grasse, France; New York, New York; Paris, France; Los Angeles, California.
An embodiment of Rihanna, the bottle was designed to fit perfectly in her hand and represents a harmonious balance of femininity and masculinity, vintage and modern, with its curved body and beautiful amber-brown shade.
“I wanted a rich color that really represented all genders from across all walks of life,” said the entrepreneur and hitmaker. “Brown is my favorite color. Brown is who I am. Brown is what I come from. If I’m going to make a fragrance that represents me, even the body language of the bottle needs to marry that. So, I wanted something brown, but also transparent – so you could see the liquid and the fragrance you’re about to experience.”
Fenty Eau de Parfum (full-size) with custom Fenty Scarf is available for a limited-time exclusively at www.fentybeauty.com.