Ouidad Opens Flatiron Flagship Salon in New York City

Ouidad, a hair care brand specialized in textured tresses, is bringing its customized approach of curl care to a new flagship location now open in the Flatiron district in New York City.
 
The new curl destination features 4,000 square feet of modern design to accommodate its growing clientele and educational offerings for professional stylists looking to hone their skills and build curl confidence, said the company. Its ground floor location offers more visibility to a diverse community of curly haired customers as well.

Personalized Hair Care

From product selection to specialized cutting techniques, the new Ouidad salon provides a personalized experience for every curl type—from loose curls and waves, to spirals, tight curls and coils—so clients can maintain their curl care between salon visits, said the company. Complete with 13 stations and six hooded chairs for color processing, the new location is equipped with an extensive menu of services, including recently expanded treatment and men’s grooming offerings. 
 
The current roster of stylists includes curl experts trained in trademarked Ouidad cutting and styling techniques. This new location is home to a handful of stylists who were trained by Ouidad herself and have been with the brand for 20+ years. And because every curl experience is unique, there is a wide range of stylists who excel in specialized services such as color on curly hair and short curly cuts.
 
In addition, licensed stylists can become Curl Experts and obtain their Ouidad Certification by taking courses that include mastering the Ouidad proprietary Carving & Slicing Techniques as well as the Rake & Shake Methodology to enhance curls. Those licensed stylists looking to pursue a styling education from Ouidad can visit www.OuidadEducation.com to view a list of classes that are offered both at the new salon location and virtually.

National Salon Partner Program

In addition to the two other Ouidad flagship salons located in Santa Monica and Fort Lauderdale, Ouidad will begin rolling out the Ouidad Salon Partner Program in 2023, focusing on partnering with top-tier salons to turn them into the go-to place for Ouidad Curl Care in different communities.