11.17.22
Gen Z-centric tween beauty brand Petite 'n Pretty has announced a nationwide launch at Ulta Beauty stores and online.
Brand marketers say Petite 'n Pretty's product offering is developed to make aspiring creatives' first beauty experiences fun and safe with plenty of sparkles.
To celebrate, YouTuber Piper Rockelle will host a meet-and-greet inside Ulta Beauty's Pasadena store, located at 3393 East Foothill Boulevard Pasadena, CA. on Saturday, November 19 from 11am to 3pm. Beauty lovers will be invited to swap glow goals with the social media star, while previewing the new holiday collection, Paradise on Ice.
"When I created Petite 'n Pretty, I set out to develop a beauty brand that was age-appropriate, fun, inclusive, and clean," said Samantha Cutler, founder, Petite 'n Pretty. "Our goal is to inspire young creatives through artistic expression and there is no better home for our brand than Ulta Beauty, which shares our core value and celebrates imagination and individuality. We are so excited and honored to offer a new category within the retailer's diverse assortment for its engaged guests."
Cutler launched the brand in 2018 when she decided to take matters into her own hands and formulate a lifestyle brand inspired by petite-sized features. The tween skincare line and parent-approved makeup and fragrances is aimed at Gen Z's youngest creators and made its mark on Instagram and TikTok.