11.21.22
Son of the late Yankee Candle founder, Michael "Mick" Kittredge III has started a new venture, Casa Bella Candle Company. The new brand has inked a license agreement to design, manufacture and market a scented candles based on the artwork of Thomas Kinkade.
Kittredge’s firm signed the deal with Art Brand Studios, LLC, the authorized licensor of American Artist Thomas Kinkade.
The Thomas Kinkade Studios Home Fragrance Collection is set to debut in 2023. According to Casa Bella, the inspiration of the collection epitomizes the timeless art of Kinkade, emphasizing the simple pleasures and inspirational messages his art represents through nature, faith and American tradition.
Kittredge partnered with Florida-based candlemakers and entrepreneurs Elida and Joshua Wallack to create the new brand. "Beloved throughout the world, Thomas Kinkade evokes nostalgic depictions of home, hearth, Americana and landscapes, which we will marry with a variety of fragrances of treasured holidays, traditions and memories through high-quality candles," said Kittredge, CEO of Casa Bella. "Through a style known as luminism, each candle will illuminate Kinkade's works of art just as it was intended. As pioneers in the candle-making space for many decades, this dynamic collaboration continues our generational tradition."
Casa Bella Candles will be produced at Kittredge's 100,000+ square foot Kringle Candle Company. Kringle Candle was formed in 2009 and opened its retail store in Bernardston, MA in 2010. Kittredge II sold Yankee Candle in 1998. Yankee Candle is now part of Newell Brands, a Happi Top 50 Company.
"Partnering with Michael has allowed us to bring to life an inspired collection that will thrill and unite loyal Thomas Kinkade fans and candle enthusiasts," said Elida Wallack, executive vice president of development. "We are passionate about bringing the magical combination of nostalgic scents and magnificent artwork into homes and hearts."
The collection is set to debut in 2023 with pre-presentations as early as November 2022 to select customers including mass, specialty and department stores, as well as catalog and online retailers.
Kittredge’s firm signed the deal with Art Brand Studios, LLC, the authorized licensor of American Artist Thomas Kinkade.
The Thomas Kinkade Studios Home Fragrance Collection is set to debut in 2023. According to Casa Bella, the inspiration of the collection epitomizes the timeless art of Kinkade, emphasizing the simple pleasures and inspirational messages his art represents through nature, faith and American tradition.
Kittredge partnered with Florida-based candlemakers and entrepreneurs Elida and Joshua Wallack to create the new brand. "Beloved throughout the world, Thomas Kinkade evokes nostalgic depictions of home, hearth, Americana and landscapes, which we will marry with a variety of fragrances of treasured holidays, traditions and memories through high-quality candles," said Kittredge, CEO of Casa Bella. "Through a style known as luminism, each candle will illuminate Kinkade's works of art just as it was intended. As pioneers in the candle-making space for many decades, this dynamic collaboration continues our generational tradition."
Casa Bella Candles will be produced at Kittredge's 100,000+ square foot Kringle Candle Company. Kringle Candle was formed in 2009 and opened its retail store in Bernardston, MA in 2010. Kittredge II sold Yankee Candle in 1998. Yankee Candle is now part of Newell Brands, a Happi Top 50 Company.
"Partnering with Michael has allowed us to bring to life an inspired collection that will thrill and unite loyal Thomas Kinkade fans and candle enthusiasts," said Elida Wallack, executive vice president of development. "We are passionate about bringing the magical combination of nostalgic scents and magnificent artwork into homes and hearts."
The collection is set to debut in 2023 with pre-presentations as early as November 2022 to select customers including mass, specialty and department stores, as well as catalog and online retailers.