12.19.22
Keys Soulcare, a skincare brand founded by Grammy-winning singer Alicia Keys centered around caring for the body, mind and spirit with board-certified dermatologist Dr. Renée Snyder, continues to advance the connection between skin and soul with the launch of Truly Becoming Multi-Benefit Peptide Serum.
The clinically-proven serum plumps, hydrates and visibly reduces fine lines and wrinkles with a poly-peptide complex and marine bamboo. Clinical results speak for themselves as 97% of subjects experienced an instant improvement in the appearance of fine lines and wrinkles, while 98% saw an increase in skin hydration immediately and 100% experienced an improvement in the appearance of fine lines and wrinkles in just seven days.
“We’re gratified that the transformations experienced by users of Truly Becoming Multi-Benefit Peptide Serum are so profound,” said Dr. Renée Snyder.
“Everything Alicia does, every act of creation, radiates around the idea of caring for the part of you that you can’t see but you can feel,” said Kory Marchisotto, president, Keys Soulcare. “Alicia wanted to create this new offering – that is both efficacious and soulful – to reach you on a deeper level. It allows you to create a space for yourself in the few seconds that you have each morning or evening to ‘truly becoming’ your best self.”
Skin Rejuvenating Ingredients
Truly Becoming Multi-Benefit Peptide Serum was formulated with key ingredients sourced to plump, hydrate and rejuvenate the skin. The formula includes a poly-peptide complex, a potent amino acid formulation that helps to visibly firm and improve skin tone; marine bamboo, a highly effective seaweed extract that helps reduce the appearance of fine lines; and multi-weight hyaluronic acid, a powerful hydrator in high and low molecular weights that helps keep skin hydrated for a plump, smooth look.
Truly Becoming Multi-Benefit Peptide Serum is dermatologist-developed, clean, vegan, cruelty- and fragrance-free and non-comedogenic.
“Truly Becoming Multi-Benefit Peptide Serum is such a powerful offering to include in your daily ritual,” said Alicia. “My own ritual for this serum begins by washing the day off with Golden Cleanser or Nourishing Cleansing Balm. Then, I love to spray the beautiful Reviving Aura Mist and follow it with this serum. Sometimes I’ll use the Obsidian Facial Roller to really help stimulate my skin. I then complete the ritual with Rich Skin Transformation Cream, and my skin really does feel nourished, refined, softer, and smoother. And so does my soul.”
Retailing for $38, Truly Becoming Multi-Benefit Peptide Serum is available at keyssoulcare.com. It will be available at Ulta Beauty stores and ulta.com on December 26. Internationally, it will be available at Douglas on January 2, 2023 and at Sephora Canada beginning January 23, 2023.