Cosmetify Counts Down the Favorite Cosmetics Brands Country-by-Country

As any beauty brand owner understands, consumers can be quirky. But in many nations, Avon is the favorite. Cosmetify has unveiled each country’s favorite beauty brand—ranked according to the following social media and search factors:

• Instagram followers
• Instagram engagement
• Instagram mentions
• Google searches
• Change in searches

In 2022, Avon was the preferred brand in 21 countries. Oriflame was in second place as the most searched for beauty brand in 19 countries.

Meanwhile, there was a dramatic increase in love for Origins and Nordstrom, with 19 countries opting for Origins, and 17 for Nordstrom.

Other popular brands around the world included Revolution, The Body Shop and Rituals, making a much more varied picture of favorites this year, says Cosmetify.

See the top 10 most favored beauty brands in the world below:

1. Avon (Favored in 21 countries)

2. Origins (Favored in 19 countries)

3. Oriflame (Favored in 19 countries)

4. Nordstrom (Favored in 17 countries)

5. Revolution (Favored in 13 countries)

6. The Body Shop (Favored in 11 countries)

7. Rituals (Favored in 8 countries)

8. Sephora (Favored in 7 countries)

9. Yves Rocher (Favored in 6 countries)

10. Bio Oil (Favored in 3 countries)