02.01.23
Laura Geller Beauty, an industry leader in mature skin makeup, announces ts signature Baked Balance-n-Brighten Color Correcting Foundation is the first makeup product to receive the National Psoriasis Foundation Seal of Recognition and is also partnering with the National Rosacea Society.
The NPF Seal of Recognition highlights products that have been created or intended to be non-irritating to skin and/or joints impacted by psoriasis, psoriatic arthritis, severe sensitive skin, or joint mobility limitations. Reviewed by a panel of dermatology and rheumatology experts and people with psoriasis and psoriatic arthritis, the seal recognizes products that are safe as a part of a daily skincare routine for sensitive skin to severely sensitive skin.
"Years ago, I set out to create a complexion product that was perfect for all skin types and conditions, and accomplishing this goal was no easy feat. I'm so honored that Baked Balance-n-Brighten Color Correcting Foundation is the first-ever makeup product to earn a seal of recognition from the National Psoriasis Foundation," said veteran makeup artist and brand founder Laura Geller.
A hero product of the brand that has stood the test of time for 20-plus years, the Baked Balance-n-Brighten Color Correcting Foundation (available for purchase on LauraGeller.com for $36) has sold over 4 million units since its launch. The award-winning dermatologist-certified formula is created in Italy using the brand's signature baking technique. Swirls of multicolored liquid pigments are baked for 24 hours on terracotta tiles and hand-finished by artisans, resulting in a weightless, buildable coverage with a powder-like finish that sits on top of skin. The foundation is loved by women of all ages and skin types, including celebrities Fran Drescher, Bethenny Frankel, Kathy Najimy, Kyle Richards, and Patricia Heaton.
"Those with sensitive skin types should always look for cosmetics that are hypoallergenic to avoid a reaction in the skin and Laura Geller's Balance-n-Brighten is a great option for that," said Dr. Howard Sobel, a board-certified dermatologist based in New York City. "This product provides a great balance for those looking to conceal skin irritation and redness without adding toxic ingredients which can further irritate the skin."
Additionally, Laura Geller Beauty supports the National Rosacea Society. With her passion for beauty and natural teaching ability, Laura Geller created her namesake brand to transform professional application into simple techniques for real women of all ages and to create easy-to-use artisanal formulas that deliver exceptional coverage and color. In its determination to celebrate beauty later in life, the brand exclusively features women over 40 in all its advertising and joined forces with entrepreneur and TV personality, Bethenny Frankel, TV legend and activist Fran Drescher, and supermodel Paulina Porizkova for its latest campaigns.