02.08.23
Mintel has unveiled “Global Packaging Trends for 2023,” which explores the macro-environmental factors impacting the packaging industry in 2023 and beyond.
David Luttenberger, CPPL, global packaging director at Mintel, examined the political, economic, social, technological, environmental and legal factors impacting global packaging evaluations, planning and decision-making.
“Consumers will look to brands to help them overcome economic-induced stresses with products and packaging that mesh with purchasing abilities and reflect value without compromise. Offering packaging that represents financial value propositions, while not compromising quality, convenience, freshness, safety, and environmental responsibility, will be a differentiator in 2023 and beyond.”
Find the full report here.
David Luttenberger, CPPL, global packaging director at Mintel, examined the political, economic, social, technological, environmental and legal factors impacting global packaging evaluations, planning and decision-making.
Beauty and Personal Care Packaging Trends
“Post-pandemic consumers are seeking experimentation, social responsibility, and value from brands in-store and online. Package manufacturers must deliver physical, emotional, visual, digital, and environmental attributes that mesh with consumers' changing lifestyles. Packaging remains not only a constant but an integral part of the beauty consumer experience—whether through new eco-responsible structures and materials, 100% product evacuation dispensing systems, messaging about eco-attributes, or messaging about a brand's values. Companies must create strategies that embrace next-generation package technologies to connect with consumers at retail, at home, and in any/all channels they prefer.”Household Care Packaging Trends
“The inward focus on one's self and the planet has become intertwined with saving money in the household care space. That triad of forces has created new opportunities that will redefine the definitions of responsibility and value. Companies must invest in innovations that optimize such parameters as cube efficiency, weight reduction, materials management, extended shelf-life and end-of-life or second-life scenarios. The key to delivering the next generation of household care packaging will be simple design, convenient dispensing, and an overt display of environmental and social responsibility.”Economic Factors Impacting Packaging
“Economic uncertainty and the associated rising cost of goods have forced consumers to rethink budgets and discretionary spending. Across categories, brands are tapping messaging, technology, and retail strategies to show consumers how packaging can stretch a budget.“Consumers will look to brands to help them overcome economic-induced stresses with products and packaging that mesh with purchasing abilities and reflect value without compromise. Offering packaging that represents financial value propositions, while not compromising quality, convenience, freshness, safety, and environmental responsibility, will be a differentiator in 2023 and beyond.”
Social Factors Impacting Packaging
“From food shortages and ethical sourcing to responsible water and land use, consumers want to know more about the products they buy and the brands that produce them. In addition to achievements, brands and package manufacturers must be transparent about their weaknesses. Consumers are pursuing transparency through clearer labeling and what those claims mean for the greater good.Find the full report here.