02.12.23
Consumers are incorporating products such as glitter sprays and dry shampoo powders to add flair and extend the life of their hairstyles, according to New York City-based beauty trend tracker Spate. The popularity of glitter hair spray and dry shampoo powder should inspire brands to focus on producing and promoting unconventional and playful products.
Glitter Hair Spray
Glitter hair spray can be used on every hair type to enhance the overall appearance of a hairstyle or add a touch of color. Searches for gold, silver, (multi) color, blue, and pink highlight a chance for brands to offer a variety of glitter hair sprays to meet consumer demand. As this is not a daily use product, consumers are searching for DIY and inexpensive options, which brands should keep in mind when pricing their products.
Dry Shampoo Powder
Dry shampoo powder works to refresh and revive hair between washes and has become increasingly popular due to growing concerns about the toxic chemicals found in many aerosol dry shampoos. Searches for ingredients like apple cider vinegar, cocoa, arrowroot, charcoal, and rice give insight into the ingredients that consumers are looking for when it comes to this hair product. Spate encourages brands to highlight these preferred ingredients in their marketing and product communication to appeal to consumers.
Coffee Face Mask is All the Talk on TikTok
The fastest-growing TikTok skincare trend is Coffee Face Mask. In the last week, views for #coffeemask on TikTok have grown +29.2%, making it a great content opportunity.
With the introduction of TikTok data into the Spate dashboard, users can compare TikTok views and consumer searches to understand which trends present a good opportunity for marketing as well as product development.