02.22.23
Foreo, leading beauty tech brand, has expaned into Target, launching select products into 1,100 Target stores nationwide and online.
Standing at the top of the beauty-tech industry, Foreo devices have been sold in Sephora since 2013, Ulta since 2014 and Nordstrom since 2015, among other prominent retailers. The launch into Target marks a significant increase in the brands brick-and-mortar presence, offering shoppers premium skincare devices through a convenient and accessible retailer.
Target has long capitalized on being a one-stop-shop for consumers, staying in tune with consumer trends and desires. As mass retailers have continued to take beauty market shares away from department stores, Target has promptly adjusted its strategy.
In 2021, Target launched Ulta boutiques within more than 100 stores, with plans to expand to more than 800 locations in the years to come. In 2022 the retailer announced the expansion of its beauty department with the addition of more than 40 new brands, and has committed to offering an increasingly diverse range of product offerings and brands as a part of their beauty growth strategy. Remaining aptly tuned in to the rise of mass-retailer beauty, Target has now expanded their portfolio with the inclusion of FOREO’s beauty-tech devices.
“We are thrilled to be launching into Target,”says Evan Feldstein, General Manager, North America, FOREO Inc. “Brick and mortar retailers have long stood as a critical strategy for FOREO. Our customers value in-person shopping along with convenience, which is why our expansion into Target makes perfect sense.”
Featured Products
LUNA Play Plus 2 ($59.99)— Facial cleansing device uses T-Sonic pulsations to gently massage and cleanse, revealing radiant skin. Made with ultra-hygienic silicone, this compact device is suited for oily, dry, normal and combination skin.
ESPADA 2 ($149.99)— Target, treat and terminate acne at home. ESPADA is an FDA-cleared medical device that combines blue LED light and T-Sonic pulsations to target acne, pimples, blemishes, inflammation, dark spots and clogged pores. Made with medical grade silicone, device is suited for acne-prone skin.
LUNA Mini 2 ($119.99)— Featuring a three-zone brush head for gentle, yet precise cleansing, this dual-sided facial cleansing brush utilizes T-Sonic pulsations to gently massage and cleanse. Made with ultra-hygienic silicone, this device is suited for oily, dry, normal and combination skin.
Foreo products are available in-store at select Target locations and at Target.com.