04.17.23
Skincare brand Pai’s new-and-improved version of its Feather Canyon “cloud-light” eye cream is packaged in Cosmogen’s Needle tube. The 100% PCR plastic version contains a removable cooling metal precision tip for precise application for eyes and lips.
The hyaluronic acid-fueled formula is formulated with argan, sweet almond, safflower and sunflower oils with zero waste. Available with a golden or silvery cannula and cap, the cannula is reusable on refill tubes.
By creating a new version of one of its bestsellers, Pai willed to improve the product’s skin care benefits while reducing its carbon footprint.
It’s part of our commitment to keep evolving our products and business – and leading the march to be first to drive real change wherever we can,” said Pai Skincare’s Sarah Brown. “Updating and improving existing products is what we should be doing as an industry, rather than adding more and more similar products to our portfolio for perceived newness. The Earth’s resources can’t sustain it, and it’s overwhelming for our customers and retailers.”