Company News, New Products

Coty Sees Success with New Natural Beauty Brand

Orveda is vegan and products span from serums to creams.

Innovations are swirling at Coty with its new natural beauty brand, Orveda.

Billed as “green, clean, vegan and highly-concentrated,” Orveda is a high-end biotech skincare range that activates a “clinically-proven, healthy skin glow that rivals makeup,” said the company.

Its skincare products are formulated with its high concentration of actives and signature mix of a marine enzyme, natural prebiotic and bio-fermented kombucha black tea.

The Healing Sap Hero Product

Orveda’s hero product is The Healing Sap, a hybrid between a toner and a serum. The Healing Sap is an all-in-one “skin re-setter” pre-care treatment designed to act like a natural fertilizer for the skin’s microflora. Providing a visible glow, it is suitable for all skin types and provides up to eight hours of hydration, according to the company. It contains 10 actives concentrated at 12%. 

For more skincare product news, look for a feature in the May 2023 edition of Happi.
 

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