05.04.23
Dawn has reinvented dish soap to make it easier than ever for consumers to get out of the kitchen and on with their lives with the release of Dawn Powerwash Dish Spray.
Dawn’s innovation team at the Happi Top 50 company spent more than five years designing a new spray foam formula that works on contact to remove food from dishes. While traditional dish soap needs to be combined with water to form suds, with Dawn Powerwash no water is required until the final rinse. The sprayer features a first-of-its-kind nozzle with a spray chamber that mixes the product with air to create suds that spread evenly over surfaces, loosening burnt-on, baked-on messes.
The unique formula eliminates the need to soak dishes overnight, and studies show that it delivers five times faster grease cleaning than non-ultra Dawn. The design transforms the dishwashing experience, with three simple steps: spray, wipe, rinse.
Dawn Powerwash Dish Spray is designed as a refill model, with a reusable sprayer that disconnects from an empty bottle and can be easily attached to a 16 oz. refill. This design allows consumers to make a one-time purchase of a ‘Starter Kit’ with a sprayer and bottle, and then buy a refill in one of three scents: Fresh, Apple and Citrus. The product also includes a Free (no scent) variety and now, two new fragrances for Spring 2023: Lemon and Lavender.
Dawn’s innovation team at the Happi Top 50 company spent more than five years designing a new spray foam formula that works on contact to remove food from dishes. While traditional dish soap needs to be combined with water to form suds, with Dawn Powerwash no water is required until the final rinse. The sprayer features a first-of-its-kind nozzle with a spray chamber that mixes the product with air to create suds that spread evenly over surfaces, loosening burnt-on, baked-on messes.
The unique formula eliminates the need to soak dishes overnight, and studies show that it delivers five times faster grease cleaning than non-ultra Dawn. The design transforms the dishwashing experience, with three simple steps: spray, wipe, rinse.
Dawn Powerwash Dish Spray is designed as a refill model, with a reusable sprayer that disconnects from an empty bottle and can be easily attached to a 16 oz. refill. This design allows consumers to make a one-time purchase of a ‘Starter Kit’ with a sprayer and bottle, and then buy a refill in one of three scents: Fresh, Apple and Citrus. The product also includes a Free (no scent) variety and now, two new fragrances for Spring 2023: Lemon and Lavender.
Swiffer Powermop
In other Procter & Gamble news, Swiffer is adding on to its floor care portfolio with Powermop. Features of this new product include:- A breakthrough 3D Mop Pad includes 300+ powerful scrubbing strips made up of 6 layers of 2-sided strips to provide 5x the cleaning power vs. the WetJet pad to tackle tough messes on finished floor surfaces. The 3D Mop Pad’s fibers are positioned in a looped design to provide just the right texture to entangle and capture loose soils and hair, while also allowing the PowerMop to break down tough, sticky messes with ease.
- A sleeker, more modern design than Swiffer WetJet that boasts a 30% larger mop head with 360 swivel for easy maneuverability to ensure greater coverage and flexibility – to clean hard to reach spaces like nooks, crannies, and grout lines.
- Upgraded Lavender and Fresh scented PowerMop solutions provide a long-lasting scent and freshness for hours after cleaning, all while leaving floors virtually streak and residue-free.
- The new PowerMop Wood mop pad is made up of 300+ gentle glide strips that trap dirt and grime inside. The PowerMop Wood cleaning solution features a long-lasting Lemon scent and QuickDry Formula.