05.09.23
CoverGirl is introducing the newest addition to the Lash Blast family with the brand’s first plant-powered mascara, Lash Blast Cleantopia offering up to 302% more volume, according to the company.
The formula is infused with 100% cellulose plant fibers, aloe leaf extract, ceramide and sustainably-sourced Rainforest Maracuja Oil. Inspired by the structure and strength cellulose fiber gives to plants, Cleantopia exaggerates every lash for “extreme lush volume.” The smudge-proof, flake-proof and clump-free formula nourishes lashes for up to 24 hours.
“We are so excited to bring a brand-new mascara to our portfolio of clean, vegan, CFI-certified makeup products,” said Mary Santangelo, senior VP, CoverGirl global marketing, at Coty. “Lash Blast Cleantopia is perfect for that big, bold Saturday night volume you’ve been searching for. The prestige-inspired packaging is embossed with leaves to showcase the plant-based power of this product to take clean volume to the next level. We can’t wait for you to see the difference this mascara will have on your lashes!”
CoverGirl’s Lash Blast Cleantopia is Leaping Bunny approved by Cruelty Free International.
The formula is infused with 100% cellulose plant fibers, aloe leaf extract, ceramide and sustainably-sourced Rainforest Maracuja Oil. Inspired by the structure and strength cellulose fiber gives to plants, Cleantopia exaggerates every lash for “extreme lush volume.” The smudge-proof, flake-proof and clump-free formula nourishes lashes for up to 24 hours.
“We are so excited to bring a brand-new mascara to our portfolio of clean, vegan, CFI-certified makeup products,” said Mary Santangelo, senior VP, CoverGirl global marketing, at Coty. “Lash Blast Cleantopia is perfect for that big, bold Saturday night volume you’ve been searching for. The prestige-inspired packaging is embossed with leaves to showcase the plant-based power of this product to take clean volume to the next level. We can’t wait for you to see the difference this mascara will have on your lashes!”
CoverGirl’s Lash Blast Cleantopia is Leaping Bunny approved by Cruelty Free International.