06.07.23
With the goal of creating a product to address signs of premature aging, which include an alteration in the skin barrier, redness and dyspigmentation, La Roche-Posay has introduced its newest product: Niacinamide 10 Serum.
Formulated with a high concentration of 10% pure niacinamide, Niacinamide 10 Serum is among the first mass market niacinamide serums that is clinically proven to help reduce dark spots, clarify discolorations and rebalance the appearance of uneven skin tone. Up to 90% of visibly premature skin aging is caused by the sun, known as photoaging, and Niacinamide 10 Serum directly repairs signs of photodamage, targeting hyperpigmentation, according to the brand.
Widely known for its ability to soothe skin, niacinamide (vitamin B3) is a top ingredient recommended by dermatologists. Often a secondary ingredient in skincare, Niacinamide 10 Serum leverages its full potential by repairing signs of photodamage. UVA and UVB light can stimulate an overproduction of free radicals, which can trigger visible skin effects including dark spots and discoloration, according to the L'Oréal-owned brand. Niacinamide 10 Serum inhibits this melanin from rising to the skin's surface, therefore helping to reduce dark spots.
"Niacinamide is a powerhouse ingredient that helps fade hyperpigmentation but also helps repair the skin barrier," says Dr. Karan Lal. "Often in skincare, it is a bystander in small concentrations and plays little role in reducing dark spots. This new 10% niacinamide serum contains a high concentration, coupled with phenylethyl resorcinol, to go beyond skin-soothing benefits for visibly more even skin tone, while also being safe for all skin colors and types."
Key Actives
Key ingredients include 10% niacinamide; Phe-resorcinol, which targets discolorations; hyaluronic acid; and La Roche-Posay thermal spring water.
In a clinical study, 35% of participants reported visible reduction in discolorations after 11 weeks; dark spot reduction continued to fade dark spots three weeks after use.
The new Niacinamide 10 Serum retails for $39.99 (30ml) and can be purchased at CVS, ULTA, Target, Walgreens/Duane Reade, and online at www.laroche-posay.us, Amazon, Dermstore, LovelySkin and SkinStore.