06.08.23
Reckitt brand Lysol, a global leader in germ-kill and creator of the World's Stinkiest Sock, is set to unveil Lysol Labs, a mobile science center that will visit youth sporting events across America this summer to educate families on all things sweaty and stinky.
This summer, Lysol scientists are traveling to youth sporting events across the country to give consumers an opportunity to sniff the World’s Stinkiest Sock and learn how to kill 99.9% of odor-causing bacteria on their sweaty garments with Lysol Laundry Sanitizer when used as directed.
Lysol Laundry Sanitizer, the MVP In Battling Tough Odors
The scientists who power Lysol Labs will champion Lysol Laundry Sanitizer as the “MVP” in parents' ongoing battle against stink: it kills 99.9% of odor-causing bacteria in laundry when used as directed, contains 0% bleach and works in cold water.
"Did you know a single stinky sock can contain more than 8,000,000 bacteria particles?" asked Callum Couser, Reckitt R&D operations manager, hygiene. "Lysol Labs was created to show parents the number of bacteria in their kids' clothes and how to eliminate 99.9% of the odor-causing bacteria on stinky clothes during the summer sports season — by using Lysol Laundry Sanitizer."
To coincide with Lysol Labs, the Reckitt brand will provide parents with an easy-to-follow post-game routine curated by mom of two little athletes, actress Jordana Brewster.
"I teamed up with Lysol to create the 'Strike Out Stink Routine,' which can help parents keep their laundry smelling fresh all summer long," said Brewster. "I know from firsthand experience that odor-causing bacteria plays hardball, but with Lysol Laundry Sanitizer, it's officially met its match.”
The Lysol Labs' Mobile Science Center will be headed to the following youth sporting events:
June 9-11 -- Mississippi State Baseball Tournament, Tupelo, MS;
June 16-18 -- Maroons Father's Day Soccer Tournament, Ridgewood, NJ;
June 21-24 -- Grand Slam World Series of Baseball, Panama City Beach, FL;
July 2-3 -- Perfect Game, Firecracker Finale, Atlanta, GA;
July 7-9 -- NYC Soccer Cup, New York City, NY
July 14-16 -- Target USA Cup Soccer Tournament, Blaine, MN;
July 17-23 -- 2023 US Youth Soccer National Championships
ESPN Wide World of Sports, Orlando, FL.
The Lysol Labs' Mobile Science Center will be headed to the following youth sporting events:
June 9-11 -- Mississippi State Baseball Tournament, Tupelo, MS;
June 16-18 -- Maroons Father's Day Soccer Tournament, Ridgewood, NJ;
June 21-24 -- Grand Slam World Series of Baseball, Panama City Beach, FL;
July 2-3 -- Perfect Game, Firecracker Finale, Atlanta, GA;
July 7-9 -- NYC Soccer Cup, New York City, NY
July 14-16 -- Target USA Cup Soccer Tournament, Blaine, MN;
July 17-23 -- 2023 US Youth Soccer National Championships
ESPN Wide World of Sports, Orlando, FL.
Further Reading
Read about Lysol's past partnership with graphic designer and mom Catherine Lowe, of The Bachelor fame, in support of the brand's HERE for Healthy Schools initiative to welcome children back to the classroom here.