Lawless Beauty Launches Skin-Plumping Line-Smoothing Perfecting Cream

Lawless Beauty, known for its cult-favorite “Forget the Filler” lip-plumping products, has launched Forget The Filler Skin-Plumping Line-Smoothing Perfecting Cream.

 

The product was formulated as a deep treatment and priming moisturizer, clinically proven to plump, smooth and perfect the look of skin, much like its famed Forget the Filler lip products do immediately and over time.  

Forget The Filler Skin-Plumping Line-Smoothing Perfecting Cream contains Maxi-Youth, a clinically proven biomimetic hyaluronic acid complex that contains glycokines obtained by fermentation. Supported by peptides and hero anti-aging ingredients, the cloud-like formula helps restore moisture, suppleness and smoothness to the skin. Forget The Filler Perfecting Cream's plumping and smoothing benefits also create a desired priming base for makeup, subtly blurring texture and extending the wear of complexion products. 

After four weeks of use, 91% of subjects showed improvement in skin firmness and elasticity while also agreeing that it was gentle on the skin and the perfect makeup prep. After eight weeks of continued twice daily use, 94% of subjects experienced improvement in skin firmness and elasticity, while 100% experienced increased skin hydration overall. 

 

“As the founder of Lawless Beauty, but also a busy mom and someone who suffers from multiple auto-immune diseases, it is of the utmost importance that our products go beyond standard parameters for 'clean beauty' and outperform conventional beauty favorites,” said Lawless Beauty Founder Annie Lawless. “We work relentlessly to move the benchmark of what's possible, to create a legacy brand that just so happens to be clean. Because of our stringent guidelines, we have to navigate around traditional ingredients that are typically utilized in order to maintain superior efficacy. It took us a dizzying number of modifications to ensure the texture was perfect, include the highest concentration of skincare actives, and ensure the formula would enhance the performance of makeup.”

In conjunction with expanding categories, Lawless Beauty is advancing its philanthropic efforts from annual giving-back occasions to an always-on approach. Beginning on August 11, the brand jumpstarted its partnership with charitable organization Beam. Through Beam, users who buy any product on the Lawless Beauty website will be able to select from four organizations to send 1% of their purchase amount, at no extra-cost to the customer. The first four charities have been selected by Lawless, based upon causes and organizations she has been close to for several years. Those organizations are Boys and Girls Club, Feeding America, The Challenged Athletes Foundation, and Voices for Children. Customers can see how their charitable selection impacts each organization in real time and will even receive notifications when long-term goals are reached.

 

Lawless Beauty's Forget The Filler Skin-Plumping Line Smoothing Perfecting Cream retails for $52 and is available on LawlessBeauty.com, Sephora stores and sephora.com.

Lawless Beauty expanded its makeup line with a full-coverage concealer. Find more information here.