08.15.23
Global healthy-aging haircare, skincare and wellness innovator, Monat Global Corp, raised more than $300,000 for youth education programs through sales of the brand’s Too Grateful Feet Kit.
All net proceeds will be donated through Monat’s philanthropic arm, Monat Gratitude Foundation, with beneficiaries including Big Brothers Big Sisters of America and Big Brothers Big Sisters of Canada.
Included in the Too Grateful Feet Kit is the More than a Foot Scrub by Monat, an invigorating foot scrub enriched with natural exfoliants, sugar crystals, vitamin E and peppermint oil, that exfoliates, softens, moisturizes and soothes tired feet. The set also includes a pedicure brush to sweep away dead skin and a travel cosmetic bag to keep all your essentials in one place.
"We are humbled and incredibly proud to see the overwhelming success of the Too Grateful Feet Kit campaign,” said Lu Urdaneta, Monat global chief culture officer and Monat Gratitude Foundation CEO. “The generosity and support of our market partners and customers have allowed us to make a significant impact on the lives of young individuals through our partnership with Big Brothers Big Sisters of America and Big Brothers Big Sisters of Canada. We believe that investing in the education and mentorship of young people is one of the most powerful ways to create a brighter future.”
The Monat Gratitude Foundation is committed to supporting nonprofit organizations in the three areas of children, education and families. In 2022, Mont Gratitude Foundation donated more than $600,000 to more than 40 youth education programs across the globe.
“At Big Brothers Big Sisters, we believe in the transformative power of mentorship, and this partnership with the Monat Gratitude Foundation exemplifies how partners can be true catalysts for meaningful impact,” said Deborah Barge, chief development officer of Big Brothers Big Sisters of America. “With Monat's support, we are empowering youth on their path to a Big Future."