Murad Debuts Anti-Aging Skincare Marketing Campaign

Murad is launching a marketing campaign called Not Your Ordinary Serums which debuted with a billboard in Times Square and two large barricades and 30-plus “guerilla wild” postings across Los Angeles, according to the company.
 
Building on the momentum of its Retinal ReSculpt Overnight Treatment’s April 2023 launch campaign, the project continues to drive traffic and conversion around the new Retinal serum + spotlight on their hero SKU, Retinol serum. 
 

Social Media for Murad

In addition, Murad has paid media running on Facebook, Instagram, TikTok, Pinterest and YouTube, email support and influencer content creator videos and connected TV ads. The ad targeting and commercial serve depends on the demographic, but some example platforms include Hulu, Peacock, Disney+ and Discovery+.
 

Matching Game

The QR code on the billboards take consumers to the landing page, NotYourOrdinarySerums.com where consumers are able to play “Not Your Ordinary Match” – a periodic table inspired matching game for the chance to win three different levels of prizes. Prizes include 25% off, a 1-year supply of either Retinal or Retinol (winner’s choice) and ever player is automatically entered into the grand prize raffle: the consumer and a plus 1 will win $2K total in flight credits and a carry-on packed with Murad must-haves. The raffle entries end Sept. 26. A winner will be selected at random shortly after then and be contacted directly.