09.01.23
Persil ProClean’s laundry detergent Persil ProClean Intense Fresh Scent Laundry Discs were recognized in Good Housekeeping's 2023 Best Cleaning & Organizing Awards as "Top Scent-Sational Discs" in the Cleanest Clothing Category.
Launched this year, the brand says Persil Intense Fresh Discs are formulated with Advanced Deep Clean Technology with a long-lasting freshness that ensures laundry is cleaned right the first wash all while removing odors and adding up to 100 days of freshness, out of storage. The Good Housekeeping Cleaning Lab got impressive results from the detergent during the testing process, "especially on tough stains like, chocolate and mustard, and testers agreed, it left clothes smelling clean and fresh."
"At Henkel, we are constantly looking for ways to innovate and meet the needs of consumers through our products," said Matt Bernick, senior brand manager at Persil ProClean. "The recognition of our Persil Intense Fresh Discs by Good Housekeeping's 2023 Best Cleaning and Organizing Awards is a testament to our dedication to providing a premium clean. We're proud to offer people nationwide a convenient and easy-to-use option that provides laundry with our signature deep cleaning technology, all with an added fresh scent boost."
Freshness Technology Tackles Odors
Persil Intense Fresh Discs feature deep cleaning technology, which includes the following: stain-fighting enzymes that break down stains; patented performance boosters to ensure whites; and anti-graying technology to ensure vibrant fabrics, according to the company. The discs include added scent boost and freshness technology to tackle odors. Additionally, the formula is clean-rinsing and low-sudsing, which is optimal for great performance in all machine types (including HE), according to the company. The formula enables energy efficient loads by delivering a premium clean in cold water settings.