09.06.23
As Revlon begins a new chapter emerging out of Chapter 11 bankruptcy earlier this year, it has found a new brand ambassador that shares in its dream to inspire people around the world to use cosmetics as a tool for self-expression. And no better than with a bold, red lip.
Gen Z social media star Nailea Devora has been tapped Revlon’s new global brand ambassador.
"Growing up, I remember watching my mom do her makeup and always using Revlon lipstick – she never left the house without a bold, red lip! And that's really how I first fell in love with beauty," Nailea told HAPPI in a statement. "To be able to now partner with a brand as iconic as Revlon, and hopefully inspire people from all over the world to express themselves through makeup and style, is such a dream come true."
The 21-year-old El Paso Texas native has a following of north of 5 million followers beloved for her unapologetic personality and infectious humor. The daughter of Mexican immigrants takes pride in her heritage and is fluent in both Spanish and English. The fashionista leverages TikTok and Instagram to showcase her bold sense of style—attributes Revlon sought in a suitable spokesperson, according to the company.
Breaking Barriers and Taking Risks
"Our brand mission has always been to amplify voices, challenge convention, and break barriers, and we're constantly looking to partner with changemakers and budding talent who are not afraid to take risks – which is exactly what we see in Nailea," said Maribelle Orengo, vice president of Revlon Brand. "Nailea not only embodies our brand values, but she represents two of our biggest growing consumer bases of Gen Z and Hispanic/Latin Americans. We're excited to grow our Revlon family to be even more inclusive, diverse, and representative of all ages and backgrounds."
In her role as a global brand ambassador, Devora will be creating social media content across Revlon's platforms, including Instagram and TikTok, in support of upcoming launches. She will also be featured on in-store displays starting this fall and will be part of Revlon's digital media and advertising in 2024.
Emerging from Bankruptcy and a New Era in Animating Brands
Revlon emerged from Chapter 11 Bankruptcy in April and announced a reorganization and restructuring plan. As a result of the restructuring process, Revlon emerged with roughly $285 million of liquidity funded through an equity rights offering – a new money senior secured credit facility, and new asset-based loans. Upon its emergence from bankruptcy, the company eliminated over $2.7 billion in debt from its balance sheet with approximately $1.5 billion of debt outstanding.
Revlon emerged as a private company no longer listed on any stock exchange or subject to public company reporting requirements. The majority of the company’s equity is owned by its former lenders.
Debra Perelman, Revlon's former president and CEO, previously said the new capital structure and increased liquidity will enable the brand to continue to animate its brands in the market. Perelman was replaced by Elizabeth A. Smith who is currently interim CEO.