09.27.23
Micro Powders, Inc. announces that IMCD US, part of IMCD Group, will exclusively represent its full line of natural and synthetic fine powders and exfoliants for personal care applications throughout the northeast, southeast and southwest US.
The partnership will help further strengthen the IMCD US portfolio of specialty ingredients that deliver effective and sustainable formulatory solutions to the beauty and personal care industry.
The company says the newly established regional partnership is a natural fit and complements the extensive line of functional and active ingredients IMCD US distributes. The addition of Micro Powders’ products will offer formulators more creative tools, from one distribution source, to develop so-called “game-changing” products.
“We are excited to welcome IMCD US to our distribution network in select regions of the United States,” said Diana Smith, global sales director, Micro Powders. “Our partnership will allow us to combine strengths, enhancing our services for all US customers within their territory for Micro Powders. This alliance is a winning combination for success.”
Micro Powders Showcases at CASCC Suppliers’ Day
Micro Powders, Inc. will showcase several new natural products at CASCC Suppliers’ Day.
Among these products is Celscrub 20, a biodegradable 20 mesh transitional scrub based on microcrystalline cellulose. This highly unique scrub gently exfoliates then disappears, adding a so-called “wow” effect in all facial and body care applications.
Also showcased will be Naturecel 750, a biodegradable natural fine powder derived from microcrystalline cellulose. This product offers best-in-class soft focus and line filling with high transmission haze and total transmittance. Naturecel 750 provides silky sensorial effects in both color cosmetics and skin care products and is an ideal talc replacement.
This powder will also be offered as a natural, anhydrous gel under the name NatureGel MC750, which can be used as is, or added effortlessly into formulations. NatureGel MC750 provides excellent matting, soft focus, and lubricity, while adding a luxurious feel in a wide range of personal care products and cosmetics.
In addition to new products, Micro Powders will be highlighting proven SPF boosting natural fine powders. Beyond their SPF boosting capability, these multi-functional fine powders also enhance formulation aesthetics. Formulators, the company said, can benefit from added versatility, as these powerhouse ingredients offer top performance in a wide range of applications including sun care, skin care, color cosmetics, and hair/scalp treatments.
Visit Booth 647 to sample these ingredients in a variety of formulations.