11.02.23
JLo Beauty, a high-performance line of skincare founded by Jennifer Lopez, has expanded into the lip category with the launch today of the JLo Beauty Beso Balm Ultra-Hydrating Lip Mask.
The Beso Balm Ultra-Hydrating Lip Mask is an ultra-hydrating anytime mask that delivers a smoother, plumper look with a glossy finish. This buttery balm seals in moisture without a trace of stickiness. Can be worn alone or over lipstick for supple shine throughout the day. A thicker layer can be applied in the evening for an intensive overnight mask.
"Every woman needs those few essentials you can grab in your purse at a moment's notice, throw them on and you just feel more confident,” said Lopez. “Since we've created great skincare and body care routines with the JLo Beauty collection, I still felt like I was missing a high-performance lip product. As a result, we created Beso Balm, which can be used as a balm during the day or as an overnight mask. It's going to give you that plump, pillowy bounce back to your lips and has an amazing flan de vanilla scent."
JLo Beauty Beso Balm Ultra-Hydrating Lip Mask ($19) is available at JLoBeauty.com, Sephora.com, Macys.com (select Macy's stores nationwide) and Amazon.