11.29.23
The Affresh appliance care line—owned and distributed by appliance giant Whirlpool Corporation—is ready for its close-up, so to speak. The line of speciality cleaning products will be showcased in the new season of "Hollywood Houselift with Jeff Lewis." The 10-episode season, which will air on streaming service Amazon Freevee, will be available on Wednesdays starting on December 6.
Product integration is part of the brand's marketing push. In addition, Amazon Ads also created two co-branded spots featuring Lewis and Affresh appliance cleaning tablets.
The Affresh line includes washing machine, dishwasher and disposal cleaner tablets as well as coffee maker cleaner tablets, cooktop cleaners and stainless steel brightener.
Product integration is part of the brand's marketing push. In addition, Amazon Ads also created two co-branded spots featuring Lewis and Affresh appliance cleaning tablets.
The Affresh line includes washing machine, dishwasher and disposal cleaner tablets as well as coffee maker cleaner tablets, cooktop cleaners and stainless steel brightener.