Luxury Skincare Brand Erno Laszlo Launches First Out-Of-Home Ad Campaign on ‘TikTok Super Day’

For nearly a century, luxury skincare brand Erno Laszlo has built a global reputation with science-backed products.

Now, the brand is taking their marketing game to the next level with its first out-of-home (OOH) ad campaign with a billboard in Times Square in New York City. With plans to have omni communication offline and online, OOH investment is Erno Laszlo’s new strategy in 2024 to expand its influence, say company officials.



Going live on the Times Square NASDAQ Screen today, TikTok Super Day, Erno Laszlo’s first billboard will feature the brand’s newest spokesperson—Chinese superstar JC-T, known throughout Asia as both a singer and actor. He will be touting Erno Laszlo’s Vitality Treatment Mask, which is one of the brand’s top sellers. The spa-quality face mask is an intensive hydrating mask that sells every five seconds globally. 

 

As the brand is looking to reach global JC-T fans and Asian American consumers who are familiar with the brand from overseas, the billboard will be entirely in Chinese. Erno Laszlo will also be debuting three additional billboards throughout China simultaneously. 

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