03.08.24
Kao Corporation will launch Bioré Guard Mos Block Lotion – a product utilizing a distinctive technology developed by the company – in Singapore in March 2024.
This is a sister product of Bioré Guard Mos Block Serum, launched in Thailand in 2022.
Kao debuted its Guard Our Future project, aiming to protect against mosquito-borne diseases, in Thailand two years ago. By expanding availability in Southeast Asia, where dengue fever has long been a societal issue, the project hopes to deliver product more broadly and, together with a range of other initiatives, help resolve issues facing populations in the region.
New Technology Uses Skin’s Wetting Phenomenon
Focusing on the actions of mosquitoes when they land on the skin, Kao developed a new technology making use of the skin’s wetting phenomenon. The technology’s mechanism, which makes it difficult for mosquitoes to stay on the skin, differs from that of conventional insect repellents using volatile active ingredients such as DEET or Picaridin.
Applying this technology, Kao developed a non-greasy mosquito repellent with a light texture similar to body lotion, which was launched in Thailand under the name Bioré Guard Mos Block Serum in June 2022.
The product is formulated with citronella oil, floral lavender and is DEET-free.
Further launches are planned in Taiwan, Hong Kong and Malaysia this year.
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Further launches are planned in Taiwan, Hong Kong and Malaysia this year.
Related
Bioré Launches Follow-Up to Famed Pore Strip with Acne Treatment
Skin Microbiome-based Mosquito Repellent