03.10.24
Peach blush, red lipstick and blue eyeshadow are leading cosmetics trends in spring/summer 2024. But lashes, perhaps, deserve an article of their own.
According to beauty trend tracker Spate, cluster lashes are having a moment along with tubing mascara.
Application Tutorials For Cluster Lashes
Cluster lashes carry a predicted year-over-year (YoY) growth of +38.8%, per analysts. It’s a medium-volume trend with medium competition, including power players in the lash space like Kiss and Ardell.
As consumers are tapping in phrases like, “how to apply cluster lashes” and “how long do cluster lashes last,” there’s room for brands to shake up the space and provide educational content and lash application tutorials on social platforms. Damage, a key concern, is worth highlighting, as pulling out these clusters (ouch!) can harm natural lashes.
Tubing Mascara
Spate says consumers are batting their lashes at tubing mascara, which analysts say is predicted to grow +29.5% in the coming year. There are five market leaders: Binc, Tarte, Milani, Essence and Thrive, and the competition is fierce. Top-searched questions related to it such as “review” and “best” demonstrate consumer interest in the product format.