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L’Occitane Travel Retail Debuts New Bodycare Range From Sol de Janeiro With Paris Pop-Up

The newly launched Delícia Drench range was displayed at a pop-up at Paris Charles de Gaulle Airport.

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By: Lianna Albrizio

Associate Editor

L’Occitane Travel Retail showcased Sol de Janerio’s hotly anticipated new body care range, Delícia Drench, at an activation at Paris Charles de Gaulle Airport in France.

Delícia Drench Body Butter.
 
In partnership with Lagardère Travel Retail, Extime and JC Decaux, the pop-up drew travelers to sample both the newly launched Delícia Drench Body Butter and its complementary Cheirosa 59 Perfume Mist.
 
The 360-degree promotional campaign includes an enhanced sampling and gifting experience in addition to attentive customer service from promotional staff wearing personalized yellow T-shirts. The stand includes engaging consumer activations, “life affirming” images and giant product dummies of Delícia Drench and other iconic body creams, per marketers. 
 
An assortment of the brand’s bestsellers also showcased include its hero product, Brazilian Bum Bum Cream, and the Bom Dia Bright and Beija Flor Elasti-Cream, together with its companion perfume mists. 

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