L’Occitane Travel Retail will once again exhibit with a multi-brand presence at the annual TFWA Asia Pacific Exhibition & Conference in Singapore. 

 

In addition to L’Occitane en Provence, Group brands Elemis, Sol de Janeiro and Melvita will be highlighted at the duty-free and travel retail regional summit which runs May 12-16.

 

While shining a spotlight on the best-selling lines and forthcoming innovations of its key brands, L’Occitane Travel Retail will also take the opportunity to introduce new senior team members, underlining its determination to continue growing and strengthening its travel retail business globally. Recently, the group appointed Green Yip regional managing director, travel retail APAC. 

This year, the L’Occitane booth has a nature-inspired theme. As a certified B Corporation, the group aims to underscore its core messages on sustainability, regenerating nature, and recycling and reducing waste. The installation features a tree in its central atrium whose branches rise up through a dramatic circular skylight. The booth itself is embellished with abundant foliage and plants.

 

Three inviting meeting rooms are each liveried in the individual brand colors of L’Occitane en Provence, Elemis, and Sol de Janeiro and showcase their best-selling products with

arresting visuals. The L’Occitane en Provence room includes a faux window with authentic Provençal setting, while the Elemis room showcases dynamic shots of its award-winning

cleansing balms and skin creams, along with its B Corp certified status. 

 

The Sol de Janeiro room is emblazoned with life-affirming brand imagery and a display of giant dummies of its best-selling body care products such as Brazilian Bum Bum Cream, and newly introduced Delícia Drench Body Butter. At the entrance to the booth, and as a powerful reminder of L’Occitane Group’s strong stance on sustainability, visitors will be able to read its mission statement which is: with empowerment we positively impact people and regenerate nature.

 

L’Occitane en Provence was recognized as one of the most committed brands in the fight against plastics in the 2021 progress report on the New Plastics Economy Global Commitment by the Ellen MacArthur Foundation. In fact, the L’Occitane Group has pledged that by 2025, all of its plastic bottles will be manufactured from 100% recycled materials. 

L’Occitane Travel Retail Elevates Luxury Beauty Experience