• Login
    • Join
  • Subscribe Free
    • Magazine
    • eNewsletter
    Checkout
    • Magazine
    • News
    • Formulary
    • Exclusives
    • Top Companies
    • Raw Materials
    • End-User
    • Packaging
    • Directories
    • Events
    • Jobs
    • More
  • Magazine
  • News
  • Formulary
  • Exclusives
  • Top Companies
  • Raw Materials
  • End-User
  • Packaging
  • Directories
  • Events
  • Jobs
  • Current / Back Issues
    Features
    Columns
    Editorial
    Digital Edition
    eNewsletter Archive
    Our Team
    Editorial Guidelines
    Subscribe Now
    Advertise Now
    Top Features
    Help for Indies

    The Future Has Arrived

    Shape It Up

    Stepping into the Spotlight for 2021

    The Independent Beauty Association Supports Sensible Reform
    Online Exclusives
    Association News
    Breaking News
    Financial News
    Industry News
    International
    Marketing News
    New Products
    News Front
    Packaging News
    Patents
    Personnel
    Regulations
    Snapshots
    Top News
    Live From Shows
    Top News
    PBA Opposes House Bill 2325 in West Virginia

    J.R. Watkins Tackles Pain with New Lines

    RB Launches Vanish Miracle

    Another Hand Sanitizer Firm Flagged by FDA

    Eucerin Launches Sun Protection Formula
    Blog
    Online Exclusives
    Infographics
    Podcasts
    Whitepapers
    Videos
    Expert's Opinion
    HappiTV
    eBook
    Surveys
    International Top 30 Report
    Top 50 Report
    Top Companies
    6. Amway

    3. Henkel

    33. Combe

    11. Avon Products

    23. Senegence
    Actives
    Functional Ingredients
    Pigments
    Polymers
    Preservatives
    Surfactants

    Eucerin Launches Sun Protection Formula

    What You're Reading on Happi.com

    Cleaning Power, Transparency, Sustainability Drive Clorox

    Stepan Buys Fermentation Plant

    Formulating for Inclusion
    Air Care/Environmental Fragrance
    AP/Deo
    Color Cosmetics
    Disinfectants
    Fine Fragrance
    Hair Care
    Household Cleaning
    I&I Marketplace
    Laundry Care
    Oral Care
    OTC/Medicated
    Packaging
    Personal Cleansers
    Skin Care
    Sun Care
    Testing

    Videobite: Honeywell Solutions Unveils Solstice Propellant

    J.R. Watkins Tackles Pain with New Lines

    Another Hand Sanitizer Firm Flagged by FDA

    Eucerin Launches Sun Protection Formula

    Murad Creates Advocacy Board
    Lab Equipment
    Mixing
    Packaging
    Testing

    Burt’s Bees Outlines New Sustainability Goals

    Secret, Old Spice Add Refillable Deo Packaging

    Estée Lauder Travel Retail's Sustainability Goals

    Ross Introduces Double Cone Tumble Blender

    Happi Talks: Overnight Labels
    Contract Manufacturing / Private Label Directory
    Buyer's Guide
    Add New Company
    Corporate Profiles
    International Buyers Guide Companies
    Vantage Specialty Ingredients

    Siltech Corporation

    Centerchem Inc

    Resolute Oil

    QRS (Quality Resourcing Services)
    Live From Shows
    Meetings
    Webinars
    Snapshots
    • Magazine
      • Current / Back Issues
      • Features
      • Editorial
      • Columns
      • Digital Edition
      • eNewsletter Archive
      • Subscribe Now
      • Advertise Now
    • Breaking News
    • Formulary
    • Directories
      • Buyer's Guide
      • Contract Manufacturing / Private Label Directory
      • Corporate Profiles
      • Add Your Company
    • Raw Materials
      • Actives
      • Functional Ingredients
      • Pigments
      • Polymers
      • Preservatives
      • Surfactants
    • End-User
      • Air Care/Environmental Fragrance
      • AP/Deo
      • Color Cosmetics
      • Disinfectants
      • Fine Fragrance
      • Hair Care
      • Household Cleaning
      • I&I Marketplace
      • Laundry Care
      • Oral Care
      • OTC/Medicated
      • Packaging
      • Personal Cleansers
      • Skin Care
      • Sun Care
      • Testing
    • Packaging
      • Lab Equipment
      • Mixing
      • Packaging
      • Testing
    • Top Companies
      • International Top 30 Report
      • Top 50 Report
    • Online Exclusives
    • Experts Opinion
    • Slideshows
    • HappiTV
    • Videos
    • Podcasts
    • eBook
    • Infographics
    • Blog
    • Whitepapers
    • Surveys
      • R & D Salary Survey
      • Sales & Marketing Salary Survey
    • Job Banks
    • Events
      • Industry Events
      • Live from show Events
      • Webinars
    • About Us
      • About Us
      • Contact Us
      • Advertise With Us
      • Privacy Policy
      • Terms of Use
    Expert's Opinion

    Whether a Red Rock or a Blue Wave, There Will Be a Sea of New Faces

    Executive vice president of government relations and public policy of HCPA weighs in on the upcoming election.

    Whether a Red Rock or a Blue Wave, There Will Be a Sea of New Faces
    Related CONTENT
    • Marlins Clean Up with Lysol
    • L’Oréal & UNESCO Reveal 'For Women in Science' International Awards
    • ACI Elects New Leadership
    • Drink It In!
    • Clorox Updates Board of Directors
    Owen Caine, executive vice president of government relations and public policy at the Household & Commercial Products Association10.15.18
    Over the next few weeks, you will hear claims from both sides of the political aisle about whether Republicans will hold the majority, or a wave of new Democrats will take control of Congress in January.  Regardless of the resulting partisan makeup, one thing is clear right now: there are going to be a lot of new faces on Capitol Hill.

    A quick look at the numbers illustrates why the halls of Congress will be filled with new questions and ideas starting in 2019.  So far in this election cycle, we have seen over 30 retirements, more than 20 departures to run for another office, 15 resignations, and five incumbents defeated in primary elections. Over 40 House races are currently neck-and-neck in public polling, and nine Senate races are rated as “toss-ups” by political handicappers – some of them feature Democratic incumbents in states that President Trump won in 2016, while other races feature Republican candidates that have seen wide polling advantages diminish to single-digit leads.

    No matter which party controls the House, the retirement of Speaker Paul Ryan means there will be new leadership in the House of the Representatives.  The 116th Congress will also feature new chairman and ranking members of committees who will steer legislation in new directions.  Among the current House members not running for re-election are several current committee chairmen, including the leaders of the Appropriations, Judiciary, Financial Services, and Oversight Committees.  Naturally, new members will not have the institutional knowledge on as wide a variety of issues as multi-term incumbents in Congress.  HCPA is already preparing for this opportunity to develop relationships with new members on both sides of the aisle.

    Starting in January, the HCPA congressional education campaign will focus on sharing the positive impact of our industry, using economic data to show that we are a proven job creator, and briefing new members of Congress on key legislative priorities.  To complement these efforts, the newly formed HCPA political action committee, HCP-PAC, will support congressional candidates from both parties who understand the industry and its complex policy challenges.

    But we cannot do this alone.

    Experiences and concerns from HCPA members with deep knowledge of our industry’s issues go a long way in advocacy, especially when those messages are delivered by constituents.  HCPA encourages its members to start crafting fresh advocacy strategies for the new Congress, and to increase their political engagement to address the challenges that will be presented by a large class of new legislators.  Here are a few things to consider when planning your company’s advocacy involvement in 2019 and beyond:

    Make Friends Before You Need Them
    There is no way around it – building effective and lasting relationships with elected officials takes time and effort.  The best relationships are built carefully over many years, with consistent interaction and an honest exchange of information.  In that same vein, demanding immediate or emergency action from a legislator in your first meeting can sour a relationship from the start.  Interacting with freshman legislators early on can get the ball rolling on new relationships and allow your company to begin these important conversations on your own terms.  And nobody likes that friend that only calls you when they are desperate for help.  

    To Thine Own Self Be True
    Polonius was never short on gratuitous advice, and this piece rings true in the context of advocacy.  Honestly evaluate your company’s past engagement with elected officials to spot areas for potential improvement.  Prioritize your company’s top public policy issues and have targeted conversations on those issues instead of presenting a laundry list of items.  Lastly, understand your company’s geographic, economic, and community footprint – awareness of these details will help you “localize” your policy issues to specific elected officials, and make your advocacy both more relevant and more effective.  Statistics, stories, and service will increase the impact of your advocacy initiatives.  It must follow, as the night the day.

    Good Alone, Better Together
    Seasoned Washington veterans will tell you that no major legislative initiative succeeds without a broad, well-organized base of support behind it.  Take time to evaluate your company’s participation in associations, industry groups, and legislative coalitions.  Groups of like-minded companies and industries can effectively pool advocacy resources, develop messaging and communications material, and present a united front in legislative advocacy.  They can also efficiently utilize each individual company’s own strengths, while neutralizing weaknesses.  Explore ways to increase your involvement with your industry trade associations and seek out new advocacy opportunities in group settings. 

    Looking for a good place to start?  Save the date for HCPA’s 2019 Mid-Year Meeting, May 1-3, 2019 in Washington, D.C., and join your industry colleagues in proactively meeting with members of Congress and their staff.
     
    Owen Caine serves as executive vice president of government relations and public policy at the Household & Commercial Products Association.  He can be reached at ocaine@theHCPA.org.
    Related Searches
    • companies
    • industry
    • data
    • it
    Suggested For You
    Marlins Clean Up with Lysol Marlins Clean Up with Lysol
    L’Oréal & UNESCO Reveal L’Oréal & UNESCO Reveal 'For Women in Science' International Awards
    ACI Elects New Leadership ACI Elects New Leadership
    Drink It In! Drink It In!
    Clorox Updates Board of Directors Clorox Updates Board of Directors
    Maesa Appoints CEO Maesa Appoints CEO
    Nouryon Expands Board of Directors Nouryon Expands Board of Directors
    Estée Lauder Appoints SVP, New Business Development Estée Lauder Appoints SVP, New Business Development
    HCPA Welcomes Board Members HCPA Welcomes Board Members
    Finalists Named in Pitch Competition Finalists Named in Pitch Competition
    James Holleran Dies James Holleran Dies
    Inter Parfums Reports Q3 Results Inter Parfums Reports Q3 Results
    Cleaning Up in Home Care Cleaning Up in Home Care
    EPA Approves Ecolab Sink & Surface Cleaner Sanitizer EPA Approves Ecolab Sink & Surface Cleaner Sanitizer
    Colgate Names Sutula as CFO Colgate Names Sutula as CFO

    Related Expert's Opinion

    • Skin Care
      Lessons from a 98-year-old Female Entrepreneur

      Lessons from a 98-year-old Female Entrepreneur

      Elizabeth Grant, founder and CEO of her eponymous skin care brand, shares a few of the valuable lessons she's learned over the years.
      Elizabeth Grant, CEO/Founder, Elizabeth Grant Skin Care 02.14.21

    • Packaging
      Logo Design Trends for 2021 & Beyond

      Logo Design Trends for 2021 & Beyond

      A guide to navigating the biggest and hottest trends so your logo isn't lost in the sea of sameness.
      Katie Lundin, Crowdspring 12.28.20

    • Color Cosmetics | Hair Care | Skin Care
      Recession Proofing Your Brand

      Recession Proofing Your Brand

      It’s only a shock if you’re not prepared. Here are four ways to be ready for the next downturn.
      Mark Jeffreys, Founder, 4Sight 12.14.20


    • Actives | Functional Ingredients | Personal Cleansers | Surfactants
      Lather Up Long-Term Hand Hygiene

      Lather Up Long-Term Hand Hygiene

      For Global Handwashing Day, several Henkel campaigns are aimed at improving compliance for everyone, but especially students.
      Martina Spinatsch, Vice President, Beauty Care, R&D, Henkel North America 10.15.20

    • Actives | Functional Ingredients | Skin Care
      Start a Skin Care Line with Low Minimums

      Start a Skin Care Line with Low Minimums

      Smaller orders enable brands to capitalize on the hottest ingredients, environmental recommendations and cause-related promotions.
      Gavin Collier, Dynamic Blending 10.11.20

    • Hair Trends for Fall & Winter 2020

      Hair Trends for Fall & Winter 2020

      The top styling trends precisely align with the latest hair cleansing movement, according to this Happi expert.
      Philip Pelusi, hair care expert 10.05.20


    • Color Cosmetics | Preservatives
      Cosmetic Preservatives Outlook

      Cosmetic Preservatives Outlook

      Snapshots of North American, European and Asia-Pacific marketplaces.
      Amit Rawat, Global Market Insights 08.14.20

    • Color Cosmetics | Skin Care

      AR Is Crucial Post-COVID19

      Augmented reality is the new reality for the beauty industry, explains David Ripert.
      David Ripert, Poplar 08.09.20

    • Expert Tips for Business Recovery

      Expert Tips for Business Recovery

      Prepare your business for renewal this summer, says Nancy Trent.
      Nancy Trent u2028, President of Trent & Company, Inc., Marketing Communications 07.13.20


    • Color Cosmetics | Fine Fragrance | Hair Care | Personal Cleansers | Skin Care | Sun Care
      Beauty & Social Media Marketing

      Beauty & Social Media Marketing

      It's a new frontier for everyone, says Lisa Hurst of Upshot Agency.
      Lisa Hurst, Upshot Agency 06.14.20

    • Freshen Skin for Summer

      Freshen Skin for Summer

      This beauty expert offers insight on key ingredients and products for the season.
      Dylan Mustapich, Lead Esthie at Face Haus NYC 05.11.20

    • Actives | Disinfectants | Functional Ingredients | Household Cleaning | Surfactants
      Cleaners, Consumers & COVID-19

      Cleaners, Consumers & COVID-19

      Lisa Mabe details what consumers want and how marketers can deliver it.
      Lisa Mabe, Green Purse PR 05.04.20


    • Color Cosmetics | Pigments | Skin Care
      Cosmetics & COVID-19

      Cosmetics & COVID-19

      There are some cosmetics that GenZ just cannot live without, explains Chris Becker, founder of Rising Consumers Market Research.
      Chris Becker 04.25.20

    • Functional Ingredients | Hair Care | Pigments | Surfactants
      Maintaining Hair Color During the Pandemic

      Maintaining Hair Color During the Pandemic

      There are ways to enhance and extend hair color while stay-at-home orders remain in place, according to Dr. Serkan Aygin.
      Serkan Aygin, MD, Serkan Aylin Clinic 04.20.20

    • Functional Ingredients | Personal Cleansers | Skin Care
      Keep Your Hands Healthy After Washing

      Keep Your Hands Healthy After Washing

      COVID-19 is taking a toll on hands; here's some help from Aprinnova.
      John Toner , Aprinnova 04.13.20

    Trending
    • Planting Roots
    • On Target
    • Products Of The Year
    • More Indie Beauty Brands To Watch
    • Nivea Knows The Value Of Touch
    Breaking News
    • PBA Opposes House Bill 2325 in West Virginia
    • J.R. Watkins Tackles Pain with New Lines
    • RB Launches Vanish Miracle
    • Another Hand Sanitizer Firm Flagged by FDA
    • Eucerin Launches Sun Protection Formula
    View Breaking News >
    CURRENT ISSUE

    February 2021

    • Help for Indies
    • Trade Association Directory 2021
    • The Future Has Arrived
    • Shape It Up
    • View More >

    Cookies help us to provide you with an excellent service. By using our website, you declare yourself in agreement with our use of cookies.
    You can obtain detailed information about the use of cookies on our website by clicking on "More information”.

    • About Us
    • Privacy Policy
    • Terms And Conditions
    • Contact Us

    follow us

    Subscribe
    Nutraceuticals World

    Latest Breaking News From Nutraceuticals World

    Clinical Trial Finds Metabolic Benefits for Polyphenols Formula
    JRF Technology Debuts Elderberry Oral Film Strip
    Danone Adds to Plant-Based Portfolio with Acquisition of Follow Your Heart Brand
    Coatings World

    Latest Breaking News From Coatings World

    Hempel Launches Sustainability Framework: Futureproof
    ChemQuest Hires Rich Gibson
    New Increase in Kynar Fluoropolymer Capacities at Arkema's Chinese Site
    Medical Product Outsourcing

    Latest Breaking News From Medical Product Outsourcing

    Previon, Spectrum Solutions Partner to Deliver At-Home COVID-19 Test
    NTT Research, Japanese Entity to Collaborate on Cardiovascular Disease Interventions
    Global Peripheral Intravenous Catheter Market to Reach $7.5 Billion by 2027
    Contract Pharma

    Latest Breaking News From Contract Pharma

    Altasciences Contributes to Vibegron Approval
    Cyprium, Sentynl Therapeutics Ink Asset Purchase Agreement
    Pfizer Selects Seven Bridges to Support RNA Sequencing Data
    Beauty Packaging

    Latest Breaking News From Beauty Packaging

    Afro Sheen Launches New Brand Initiatives
    Neopac Introduces Lightweight Plastic Tube
    Estée Lauder Companies Increases Investment in Deciem Beauty Group Inc.
    Happi

    Latest Breaking News From Happi

    PBA Opposes House Bill 2325 in West Virginia
    J.R. Watkins Tackles Pain with New Lines
    RB Launches Vanish Miracle
    Ink World

    Latest Breaking News From Ink World

    Etiflex Enters New Markets with Nilpeter FA-22 Installation
    Hydrocarbon Solvents Market to Surpass $8.1 Billion by 2030
    Lowe-Martin Adds 2 KODAK NEXFINITY Digital Presses
    Label & Narrow Web

    Latest Breaking News From Label & Narrow Web

    Eaglewood Technologies debuts new anilox cleaning system
    INX International and VerifyMe sign supply agreement
    Soma partners with DTM Flexo Services
    Nonwovens Industry

    Latest Breaking News From Nonwovens Industry

    Fiber Bond VE3 Technology Inactivates SARS-CoV-2 in HVAC Filtration Systems
    Citizens Provides $325 Million Senior Credit Facility to Nice-Pak
    Ontex Reports Lower Revenues
    Orthopedic Design & Technology

    Latest Breaking News From Orthopedic Design & Technology

    Nexus Spine Implants for Use in Spinal Surgeries Become Available
    OrthoGrid Releases New Hip Replacement Software
    Nexus Spine Announces Availability of Spine Surgery Implants
    Printed Electronics Now

    Latest Breaking News From Printed Electronics Now

    Comercial Kywi Improves Customer Service, Front-Store Operations with Zebra Mobile Solution
    Global Printed Circuit Board Market Projected to Reach $69.32 Billion by 2027
    RFID Locks Market to Reach $9.93 Billion by 2027: Allied Market Research

    Copyright © 2021 Rodman Media. All rights reserved. Use of this constitutes acceptance of our privacy policy The material on this site may not be reproduced, distributed, transmitted, or otherwise used, except with the prior written permission of Rodman Media.

    AD BLOCKER DETECTED

    Our website is made possible by displaying online advertisements to our visitors.
    Please consider supporting us by disabling your ad blocker.


    FREE SUBSCRIPTION Already a subscriber? Login