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Shiseido Taps Anne Hathaway as the New Global Ambassador for Vital Perfection Skincare
Shiseido Taps Anne Hathaway as the New Global Ambassador for Vital Perfection Skincare
Marketing campaign for anti-aging products includes promotional video with acclaimed actress.
01.30.24
Shiseido recently revealed its global partnership with actress Anne Hathaway for its Vital Perfection skincare line.
“While Ms. Hathaway has earned ever-increasing respect globally for her range as an actor, and her many talents, it is her sophistication, resilience and her respectful perspective of inner and outer beauty that make her the ideal Ambassador for Vital Perfection skincare,” said Shiho Nagasaka, Vice President of Global Marketing and Communication for Shiseido.
An art film, starring Hathaway, celebrates "the power of inner potential using light rays and explores the harmonious nature of darkness and light."
The Vital Perfection collection consists of 15 products including day and night treatments, masks and the “breakthrough formula” Intensive WrinkleSpot Treatment, according to the Happi Top 30 company.
“While Ms. Hathaway has earned ever-increasing respect globally for her range as an actor, and her many talents, it is her sophistication, resilience and her respectful perspective of inner and outer beauty that make her the ideal Ambassador for Vital Perfection skincare,” said Shiho Nagasaka, Vice President of Global Marketing and Communication for Shiseido.
An art film, starring Hathaway, celebrates "the power of inner potential using light rays and explores the harmonious nature of darkness and light."
The Vital Perfection collection consists of 15 products including day and night treatments, masks and the “breakthrough formula” Intensive WrinkleSpot Treatment, according to the Happi Top 30 company.
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