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    Live From Shows

    Belly Up to the Bars

    In-Cosmetics North America serves up Makeup and Sensory Bars.

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    In-Cosmetics North America has created new venues-within-the-venue where attendees can focus their attention on specific product categories.


    For example, the all new Make-Up Bar will enable marketers to quickly identify ingredients that can lead to the development of top-selling products. If attendees are looking for more than color, they can belly up to the new Sensory Bar which will showcase products that provide sensorial experiences, such as materials with cooling properties, amazing textures, fragrances and, of course, color.


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