04.17.24
Roquette Beauté's new ST 730 (INCI Hydroxypropyl Starch) is billed as a game-changing ingredient that meets consumer demand for plant-based cosmetics which deliver sustainability and clinically-proven efficacy in their skincare and makeup products. At 5%, the material showed higher water resistance compared to industry benchmark film-formers, such as pullulan and polyvinylpyrrolidone (PVP), at the same concentration.
Among the products in their skincare routine, consumers seek tightening effects as a benefit in their eye care and face care products, as they want visible results in these delicate wrinkle-prone areas. An in vivo study was performed on 40 volunteers to analyze the tightening power of our new ingredient. Beauté by Roquette ST 730 at 4% significantly decreases fine lines and wrinkles. 82% of the study participants said that fine lines and wrinkles were diminished.
“We are very proud of the addition of Beauté by Roquette® ST 730 to our product range,” says GM Bénédicte Courel. “Consumers are eager to green up their skincare and makeup routines, replacing synthetic or controversial ingredients with plant-based alternatives but without compromising on efficacy or benefits. Beauté by Roquette ST 730 is a game-changer for cosmetic brands aiming to incorporate plant-based solutions in their formulations while delivering a visible lifting effect to consumers’ skin care and makeup routines.”
More info: Roquette, www.roquette.com
Among the products in their skincare routine, consumers seek tightening effects as a benefit in their eye care and face care products, as they want visible results in these delicate wrinkle-prone areas. An in vivo study was performed on 40 volunteers to analyze the tightening power of our new ingredient. Beauté by Roquette ST 730 at 4% significantly decreases fine lines and wrinkles. 82% of the study participants said that fine lines and wrinkles were diminished.
“We are very proud of the addition of Beauté by Roquette® ST 730 to our product range,” says GM Bénédicte Courel. “Consumers are eager to green up their skincare and makeup routines, replacing synthetic or controversial ingredients with plant-based alternatives but without compromising on efficacy or benefits. Beauté by Roquette ST 730 is a game-changer for cosmetic brands aiming to incorporate plant-based solutions in their formulations while delivering a visible lifting effect to consumers’ skin care and makeup routines.”
More info: Roquette, www.roquette.com