• Login
    • Join
  • Subscribe Free
    • Magazine
    • eNewsletter
    Checkout
    • Magazine
    • News
    • Formulary
    • Exclusives
    • Top Companies
    • Raw Materials
    • End-User
    • Packaging
    • Directories
    • Events
    • Jobs
    • More
  • Magazine
  • News
  • Formulary
  • Exclusives
  • Top Companies
  • Raw Materials
  • End-User
  • Packaging
  • Directories
  • Events
  • Jobs
  • Current / Back Issues
    Features
    Columns
    Editorial
    Digital Edition
    eNewsletter Archive
    Our Team
    Editorial Guidelines
    Subscribe Now
    Advertise Now
    Top Features
    Help for Indies

    The Future Has Arrived

    Shape It Up

    Stepping into the Spotlight for 2021

    The Independent Beauty Association Supports Sensible Reform
    Online Exclusives
    Association News
    Breaking News
    Financial News
    Industry News
    International
    Marketing News
    New Products
    News Front
    Packaging News
    Patents
    Personnel
    Regulations
    Snapshots
    Top News
    Live From Shows
    Top News
    Cosmetic Chemical Sales To Post CAGR 5.8% To 2025

    ACI Urges Senate to Approve Regan as EPA Administrator

    Estée Lauder Signs Actress Ana de Armas

    GUM Recalls Oral Spray

    Sephora To Open More Stores in 2021
    Blog
    Online Exclusives
    Infographics
    Podcasts
    Whitepapers
    Videos
    Expert's Opinion
    HappiTV
    eBook
    Surveys
    International Top 30 Report
    Top 50 Report
    Top Companies
    24. Inter Parfums

    The International Top 30

    16. Revlon

    45. Spartan

    46. Herbalife
    Actives
    Functional Ingredients
    Pigments
    Polymers
    Preservatives
    Surfactants

    Cosmetic Chemical Sales To Post CAGR 5.8% To 2025

    Freckle Pens Are Spot On!

    Are Chemists the Rock Stars of Beauty?

    Sales More Than Double at Madison Reed

    Eucerin Launches Sun Protection Formula
    Air Care/Environmental Fragrance
    AP/Deo
    Color Cosmetics
    Disinfectants
    Fine Fragrance
    Hair Care
    Household Cleaning
    I&I Marketplace
    Laundry Care
    Oral Care
    OTC/Medicated
    Packaging
    Personal Cleansers
    Skin Care
    Sun Care
    Testing

    Improve Your Innovation Process

    Cosmetic Chemical Sales To Post CAGR 5.8% To 2025

    ACI Urges Senate to Approve Regan as EPA Administrator

    Estée Lauder Signs Actress Ana de Armas

    Shelf Present
    Lab Equipment
    Mixing
    Packaging
    Testing

    Burt’s Bees Outlines New Sustainability Goals

    Secret, Old Spice Add Refillable Deo Packaging

    Estée Lauder Travel Retail's Sustainability Goals

    Ross Introduces Double Cone Tumble Blender

    Happi Talks: Overnight Labels
    Contract Manufacturing / Private Label Directory
    Buyer's Guide
    Add New Company
    Corporate Profiles
    International Buyers Guide Companies
    Siltech Corporation

    LipoTrue Inc.

    Ashland

    Vantage Specialty Ingredients

    Centerchem Inc
    Live From Shows
    Meetings
    Webinars
    Snapshots
    • Magazine
      • Current / Back Issues
      • Features
      • Editorial
      • Columns
      • Digital Edition
      • eNewsletter Archive
      • Subscribe Now
      • Advertise Now
    • Breaking News
    • Formulary
    • Directories
      • Buyer's Guide
      • Contract Manufacturing / Private Label Directory
      • Corporate Profiles
      • Add Your Company
    • Raw Materials
      • Actives
      • Functional Ingredients
      • Pigments
      • Polymers
      • Preservatives
      • Surfactants
    • End-User
      • Air Care/Environmental Fragrance
      • AP/Deo
      • Color Cosmetics
      • Disinfectants
      • Fine Fragrance
      • Hair Care
      • Household Cleaning
      • I&I Marketplace
      • Laundry Care
      • Oral Care
      • OTC/Medicated
      • Packaging
      • Personal Cleansers
      • Skin Care
      • Sun Care
      • Testing
    • Packaging
      • Lab Equipment
      • Mixing
      • Packaging
      • Testing
    • Top Companies
      • International Top 30 Report
      • Top 50 Report
    • Online Exclusives
    • Experts Opinion
    • Slideshows
    • HappiTV
    • Videos
    • Podcasts
    • eBook
    • Infographics
    • Blog
    • Whitepapers
    • Surveys
      • R & D Salary Survey
      • Sales & Marketing Salary Survey
    • Job Banks
    • Events
      • Industry Events
      • Live from show Events
      • Webinars
    • About Us
      • About Us
      • Contact Us
      • Advertise With Us
      • Privacy Policy
      • Terms of Use
    Online Exclusives

    Cleaner Clothes, Cleaner Planet

    Consumer concerns about cleaning provide a boost to laundry results at Seventh Generation.

    Cleaner Clothes, Cleaner Planet
    Seventh Generation's new EasyDose format (1 squeeze = 1 dose) delivers the right amount of liquid detergent every time.
    Related CONTENT
    • Improve Your Innovation Process
    • Cosmetic Chemical Sales To Post CAGR 5.8% To 2025
    • ACI Urges Senate to Approve Regan as EPA Administrator
    • Estée Lauder Signs Actress Ana de Armas
    • Shelf Present
    Tom Branna, Editorial Director02.07.21
    For many household cleaning companies, the global pandemic and subsequent lockdown orders provided a lift in sales due to rising consumer concerns about cleanliness. For example, Unilever’s $10 billion laundry care sales were flat in Q1 before COVID-19 swept around the globe, but third quarter sales were up 4% over 2019 levels. 
     
    According to Seventh Generation Marketing Director John Moorhead, business was quite healthy before the pandemic and the results continue to support that trend.
     

    John Moorhead
    “Consumers are staying home, and this has played the largest role in the performance,” he told Happi. “The good news is that consumers continue to vote with their dollars for biobased cleaners that actually work and brands that drive systemic change for personal and planetary health.”
     
    When your company name invokes a Native American pledge to be a steward for the planet, that commitment is taken seriously. In fact, Seventh Generation notes that for more than 30 years, it has been on a mission to “create a more healthy, sustainable and equitable world for the generations to come—a mission is at the heart of everything we do.”
     
    That’s one of the reasons behind the broad introduction of Seventh Generation’s Ultra Concentrated Easydose Laundry Detergent to brick-and-mortar retailers last year, which is going well, according to Moorhead. 
     
    “The product delivers the wow factor in a low involvement category and we think it’s a big step forward for liquid laundry detergent. It’s a one-handed, super convenient and more sustainable solution,” he explained.
     
    Seventh Generation combined an ultra-concentrated formula with a dosing cap that dispenses the right amount for a load of laundry with a single squeeze. The formula is 8X concentrated to deliver, according to Seventh Generation, the cleaning power for 66 loads of laundry in just 23 ounces, and that compares to the company’s base laundry that delivers 66 loads in 100oz, with 75% less material (50% less water, 60% less plastic and therefore 5.5 pounds less material per bottle). 
     
    “We then added a super convenient dosing cap to help you measure the right amount every time. No mess, no fuss, and 80% less shelf space,” said Moorhead. “This is like fixing the ketchup experience for consumers and adding a massive dose of planetary love. Using this laundry detergent will actually decrease your carbon footprint!”
     
    Moorhead noted that the cleaning aisle is one of the largest, if not the largest, plastic offender in the grocery store and it’s completely unnecessary. The most popular format, the 100oz bottle, sells roughly 90 million bottles of 100oz laundry detergent every year in America, and it’s a little over 20% of the market. 
     
    “We can concentrate this form, deliver the same value to consumers, not charge more per wash, and take out 450 million pounds of waste per year,” he added. “If we concentrated the 150oz jugs – the largest form – we could get to almost 1 billion pounds of waste per year. If that wasn’t enough, retailers could have more shelf space to generate sales and profit and lower their plastic and carbon footprints. Seems like a good move, right?”
     
    According to Moorhead, Ultra Concentrated Easydose is a good example of the company's Clean Future strategy—deliver more benefits to consumers with a much lower footprint. 
     
    “Where we have the ability to change consumer behavior that enhances their lives without preaching to them, we will do that,” he added.
     
    He called it leading by example and said the same goes for Seventh Generation’s suppliers, who have to change, too. 
     
    “The power of this strategy from a company of our size is that biobased solutions will not be a distant hope, it will have to be a plan for now,” explained Moorhead. “If Tesla has accelerated the adoption of electrification, I sure hope Unilever’s commitment will accelerate the transformation to better way to deliver hygiene.”
     

    Seventh Generation offers a wide range of household cleaning products that feature biodegradeable, plant-based formulas.
    Unilever’s continued to commitment to sustainable solution is the path to growth. In fact, a result study by McKinsey & Co., found a low-carbon, post-pandemic recovery could not only significantly reduce emissions, but also create more jobs and economic growth. McKinsey Senior Partner Dickon Pinner insists that the next decade is decisive for climate action: warmer temperatures during the next 10 years will bring greater risk of physical and economic hazards. And after 2030, the pace of warming depends on human actions, requiring a collaborative response to reach net zero emissions by 2050.
     
    “Confronting climate change was critical even before COVID-19,” explained Pinner. “Now, as we work to protect lives and livelihoods from both the public-health and economic crisis as a result of the outbreak, investments in climate-resilient infrastructure and the transition to a lower-carbon future can drive the post-pandemic recovery by providing significant near-term job creation and increasing economic and environmental resiliency for the long term.”

    According to McKinsey, research has shown that climate change can actually contribute to pandemics. For example, rising temperatures can create favorable conditions for the spread of certain infectious, mosquito-borne diseases, such as malaria and dengue fever. Addressing climate change now can help companies become more resilient for the future.
     
    But for now, the pandemic had an initial impact on fabric care trends. Moorhead noted overall, laundry consumption has remained pretty steady post the stock-up phase in March and April, but the jury is still out longer term.
     
    “While a lot of consumers are home there are a lot of essential workers, teachers and families that don’t have that option and are needing to clean more,” noted Moorhead.
     
    Longer term, COVID-19 has given consumers an appreciation for clean homes and clean clothes that is not going away. Moorhead said consumers questions about the health and sustainability of those products have only been enhanced by COVID-19. 
     
    “The biggest change will be how consumers shop—the e-commerce evolution has turned into an ecommerce revolution and the ease with which consumers can make decisions and solve problems online is almost insatiable,” said Moorhead. “We have been focused on this for some time and are ready, but it’s hard to imagine any other, more permanent change in the long-term.”
     
    Taking a long-term outlook is only natural for a company that’s on a mission to create a more healthy, sustainable and equitable world for the next seven generations and beyond.
     
    Related Searches
    • Functional Ingredients
    • Laundry Care
    • Surfactants
    Related Knowledge Center
    • Surfactants
    • Laundry Care
    • Functional Ingredients
    Suggested For You
    Beauty by the Numbers: Ingredient Innovations Beauty by the Numbers: Ingredient Innovations
    How 2020 Changed Aesthetics How 2020 Changed Aesthetics
    Hope ‘Springs’ Eternal for Hair Styling Hope ‘Springs’ Eternal for Hair Styling
    The Products We Purchased The Products We Purchased
    PALMFONATE MES: A Living Innovation  PALMFONATE MES: A Living Innovation
    More Indie Beauty Brands to Watch More Indie Beauty Brands to Watch
    A Tube Ready for Prime Time A Tube Ready for Prime Time
    The Happi Podcast: Beauty Expert Vince Spinnato The Happi Podcast: Beauty Expert Vince Spinnato
    Messy Kitchens Leave Millennial Moms Stressed Messy Kitchens Leave Millennial Moms Stressed
    Improve Your Innovation Process Improve Your Innovation Process
    Cosmetic Chemical Sales To Post CAGR 5.8% To 2025 Cosmetic Chemical Sales To Post CAGR 5.8% To 2025
    ACI Urges Senate to Approve Regan as EPA Administrator ACI Urges Senate to Approve Regan as EPA Administrator
    Estée Lauder Signs Actress Ana de Armas Estée Lauder Signs Actress Ana de Armas
    Shelf Present Shelf Present
    GUM Recalls Oral Spray GUM Recalls Oral Spray

    Related Online Exclusives

    • Actives | Color Cosmetics | Fine Fragrance | Functional Ingredients | Hair Care | Pigments | Preservatives | Skin Care
      Are Chemists the Rock Stars of Beauty?

      Are Chemists the Rock Stars of Beauty?

      With an emphasis on efficacy, cosmetic chemists have moved to center stage in the industry.
      Tom Branna, Editorial Director 02.25.21

    • Actives | Color Cosmetics | Functional Ingredients | Hair Care | Pigments | Skin Care
      Formulating for Inclusion

      Formulating for Inclusion

      Beauty suppliers and marketers, and dermatologists call for more products that meet the needs of Black consumers in this NYSCC webinar.
      Tom Branna, Editorial Director 02.19.21

    • Functional Ingredients | OTC/Medicated
      Pain Relief as Easy as C-B-D

      Pain Relief as Easy as C-B-D

      Nextraction has created an acidic cannabinoid lotion that provides topical pain relief.
      Tom Branna, Editorial Director 02.17.21


    • Actives | Color Cosmetics | Functional Ingredients | Hair Care | Personal Cleansers | Skin Care
      State of the Beauty Industry, Part I

      State of the Beauty Industry, Part I

      Technology helps marketers connect with consumers and track segment winners, insist analysts at CEW event.
      Nancy Jeffries, Contributing Editor 02.16.21

    • Disinfectants | Functional Ingredients | Household Cleaning | Laundry Care | Polymers | Surfactants
      The Future of Cleaning

      The Future of Cleaning

      The American Cleaning Institute looks at home cleaning during and after the pandemic.
      Christine Esposito, Managing Editor 02.10.21

    • Actives | Color Cosmetics | Functional Ingredients | Hair Care | Personal Cleansers | Pigments | Polymers | Preservatives | Skin Care | Surfactants
      Coming Clean About Clean Beauty

      Coming Clean About Clean Beauty

      Experts weigh in on the pros and cons of this controversial term.
      Tom Branna, Editorial Director 01.14.21


    • Functional Ingredients | Insect Control
      Protecting Skin Against Mosquito-borne Infectious Disease

      Protecting Skin Against Mosquito-borne Infectious Disease

      Low-viscosity silicone oil can repel the insect, says Kao.
      Tom Branna, Editorial Director 12.10.20

    • Actives | Color Cosmetics | Functional Ingredients | Hair Care | Personal Cleansers | Pigments | Skin Care | Sun Care
      IBA Offers a Broad Range of Benefits

      IBA Offers a Broad Range of Benefits

      The Independent Beauty Association (formerly ICMAD) provides technical, legal, regulatory and business expertise to its members.
      Tom Branna, Editorial Director 11.22.20

    • Functional Ingredients | Skin Care
      This Brand Is Piping Hot!

      This Brand Is Piping Hot!

      Pipette is making gains in the “clean” baby care space. CEO Daya Fields explains what’s next for this startup, now in its second year.
      Tom Branna, Editorial Director 11.13.20


    • Fine Fragrance | Functional Ingredients | Hair Care | Personal Cleansers | Skin Care

      Nature & Natura

      Iguatemi Costa details the company's strong commitment to innovate below the 1.5°C threshold.
      Tom Branna, Editorial Director 11.12.20

    • Actives | Color Cosmetics | Functional Ingredients | Hair Care | Personal Cleansers | Skin Care
      The Eco-Conscious Consumer

      The Eco-Conscious Consumer

      Mintel expert explains how beauty companies can get in her head...and heart.
      Tom Branna, Editorial Director 11.05.20

    • Actives | Functional Ingredients | Skin Care | Sun Care
      Misconceptions About Melanin

      Misconceptions About Melanin

      JLabs webinar focuses on skin treatments, sun care and cancer prevention in the Black community.
      Tom Branna, Editorial Director 11.01.20


    • Household Cleaning | Laundry Care
      Cleaning & Wellness

      Cleaning & Wellness

      The Laundress and Aromatherapy Associates elevate the role of well-being in home cleaning.
      Christine Esposito, Managing Editor 10.16.20

    • Household Cleaning | Laundry Care | Packaging
      The Laundress Takes the Long-View

      The Laundress Takes the Long-View

      Upscale fabric and home care company implements changes to packaging in a new sustainability initiative.
      Christine Esposito, Managing Editor 10.01.20

    • Functional Ingredients | Household Cleaning | Laundry Care | Surfactants
      EPA Honors Grove Collaborative

      EPA Honors Grove Collaborative

      Co-Founder and CEO Stuart Landesberg on receiving the Safer Choice Award and what's next for his company.
      Tom Branna, Editorial Director 09.24.20

    Trending
    • When The FTC Comes Calling...
    • MAC Appoints SVP, Global Marketing
    • Are Chemists The Rock Stars Of Beauty?
    • Formulating Liquid Laundry Detergents
    • Eucerin Launches Sun Protection Formula
    Breaking News
    • Cosmetic Chemical Sales To Post CAGR 5.8% To 2025
    • ACI Urges Senate to Approve Regan as EPA Administrator
    • Estée Lauder Signs Actress Ana de Armas
    • GUM Recalls Oral Spray
    • Sephora To Open More Stores in 2021
    View Breaking News >
    CURRENT ISSUE

    February 2021

    • Help for Indies
    • Trade Association Directory 2021
    • The Future Has Arrived
    • Shape It Up
    • View More >

    Cookies help us to provide you with an excellent service. By using our website, you declare yourself in agreement with our use of cookies.
    You can obtain detailed information about the use of cookies on our website by clicking on "More information”.

    • About Us
    • Privacy Policy
    • Terms And Conditions
    • Contact Us

    follow us

    Subscribe
    Nutraceuticals World

    Latest Breaking News From Nutraceuticals World

    Preliminary Study Links Markers of Impaired Bone Health to Vegan Diet
    Refined Grains Linked to Heart Attack Risk, Early Death
    Kappa Bioscience Extends Research Partnership For COVID-19 Research
    Coatings World

    Latest Breaking News From Coatings World

    Nippon Paint Marine Wins Korea Export Award
    Universal Display Corporation, PPG Expand Global Production of UniversalPHOLED Materials
    PPG Introduces Premium Iso-free Primer Surfacer, Catalyst
    Medical Product Outsourcing

    Latest Breaking News From Medical Product Outsourcing

    January AI Raises $8.8 Million in New Funding
    FDA Clears Ava Fertility Tracking Wearable Device
    First Patient in Europe Treated With Diamondback 360 Coronary Orbital Atherectomy System
    Contract Pharma

    Latest Breaking News From Contract Pharma

    Spark Therapeutics Appoints CTO
    Cryoport Launches ESG Program
    U.S. Govt. Purchases 100k Doses of Lilly's COVID-19 Antibody Cocktail
    Beauty Packaging

    Latest Breaking News From Beauty Packaging

    The Top Beauty Products of 2021, According to HelloGiggles
    Estée Lauder Taps Ana de Armas as Global Brand Ambassador
    Sephora Announces Significant Expansion
    Happi

    Latest Breaking News From Happi

    Cosmetic Chemical Sales To Post CAGR 5.8% To 2025
    ACI Urges Senate to Approve Regan as EPA Administrator
    Estée Lauder Signs Actress Ana de Armas
    Ink World

    Latest Breaking News From Ink World

    Etiflex Enters New Markets with Nilpeter FA-22 Installation
    Hydrocarbon Solvents Market to Surpass $8.1 Billion by 2030
    Marshall & Bruce Adds Koenig & Bauer Rapida 106 41-Inch Seven-Color Press
    Label & Narrow Web

    Latest Breaking News From Label & Narrow Web

    FTA converts Forum & INFOFLEX to virtual events
    Xeikon launches two new digital label printing presses
    UFlex adds capacity in packaging films
    Nonwovens Industry

    Latest Breaking News From Nonwovens Industry

    Texas Medical Technology Partners with My Protect Kit
    Mexico City Single-Use Plastics Ban Leads to Tampon Shortage
    Believe Diapers Launch in U.S.
    Orthopedic Design & Technology

    Latest Breaking News From Orthopedic Design & Technology

    Fusion Robotics Receives FDA Clearance for Spinal Navigation and Robotics System
    Kaia Health Unveils Next-Gen Complete MSK Care Solutions
    First Implantation of CTL Amedica's Minimally Invasive Flex Tower
    Printed Electronics Now

    Latest Breaking News From Printed Electronics Now

    Comercial Kywi Improves Customer Service, Front-Store Operations with Zebra Mobile Solution
    Global Printed Circuit Board Market Projected to Reach $69.32 Billion by 2027
    Global Smart Glass Market to Register 6.8% CAGR Between 2021-28: Grand View Research

    Copyright © 2021 Rodman Media. All rights reserved. Use of this constitutes acceptance of our privacy policy The material on this site may not be reproduced, distributed, transmitted, or otherwise used, except with the prior written permission of Rodman Media.

    AD BLOCKER DETECTED

    Our website is made possible by displaying online advertisements to our visitors.
    Please consider supporting us by disabling your ad blocker.


    FREE SUBSCRIPTION Already a subscriber? Login