• Login
    • Join
  • Subscribe Free
    • Magazine
    • eNewsletter
    Checkout
    • Magazine
    • News
    • Formulary
    • Exclusives
    • Top Companies
    • Raw Materials
    • End-User
    • Packaging
    • Directories
    • Events
    • Jobs
    • More
  • Magazine
  • News
  • Formulary
  • Exclusives
  • Top Companies
  • Raw Materials
  • End-User
  • Packaging
  • Directories
  • Events
  • Jobs
  • Current / Back Issues
    Features
    Columns
    Editorial
    Digital Edition
    eNewsletter Archive
    Our Team
    Editorial Guidelines
    Subscribe Now
    Advertise Now
    Top Features
    A Conversation with the Responsible Flushing Alliance

    Nice-Pak Meets Consumer Demands

    Wipes Manufacturers Meet Demand Surge

    Home Care Wipes: Sustainability in Sharper Focus as Cleaning Frenzy Simmers Following Pandemic

    Formulating with Alternatives In Personal Care Products
    Online Exclusives
    Association News
    Breaking News
    Financial News
    Industry News
    International
    Marketing News
    New Products
    News Front
    Packaging News
    Patents
    Personnel
    Regulations
    Snapshots
    Top News
    Live From Shows
    Top News
    Evonik Highlights Solutions for Malodor Reduction

    P&G Emphasizes Small Actions at Home To Be More Sustainable

    L'Oréal's Sales Jump on Gains in China and E-Commerce

    PCPC Virtual Summit Features Legal & Regulatory Conference

    Biolage Unveils ColorBalm Hair Conditioners With Hair Color Benefits
    Blog
    Online Exclusives
    Infographics
    Podcasts
    Whitepapers
    Videos
    Expert's Opinion
    HappiTV
    eBook
    Surveys
    International Top 30 Report
    Top 50 Report
    Top Companies
    21. Oriflame

    15. GlaxoSmithKline

    4. Kao

    7. Access Business Group

    34. High Ridge Brands
    Actives
    Functional Ingredients
    Pigments
    Polymers
    Preservatives
    Surfactants

    L'Oréal's Sales Jump on Gains in China and E-Commerce

    Reckitt Seeks Germ-Killing Innovations

    Mariano Puig Planas Dies at 93

    Videobite: Innospec's Answer to the 1,4-Dioxane Problem

    BASF Increases Price of Kaolin
    Air Care/Environmental Fragrance
    AP/Deo
    Color Cosmetics
    Disinfectants
    Fine Fragrance
    Hair Care
    Household Cleaning
    I&I Marketplace
    Laundry Care
    Oral Care
    OTC/Medicated
    Packaging
    Personal Cleansers
    Skin Care
    Sun Care
    Testing

    P&G Emphasizes Small Actions at Home To Be More Sustainable

    L'Oréal's Sales Jump on Gains in China and E-Commerce

    Reckitt Seeks Germ-Killing Innovations

    PCPC Virtual Summit Features Legal & Regulatory Conference

    Biolage Unveils ColorBalm Hair Conditioners With Hair Color Benefits
    Lab Equipment
    Mixing
    Packaging
    Testing

    Admix Appoints COO to Advance Manufacturing, Supply Chain & Regulatory Compliance

    Tesco Eliminates Plastic Bags from Online Orders

    Hourglass To Launch Sustainable Cosmetics Line

    Carbon Data for Personal Care Labels

    L’Oréal Hong Kong Launches Cross-Brand Recycling Program
    Contract Manufacturing / Private Label Directory
    Buyer's Guide
    Add New Company
    Corporate Profiles
    International Buyers Guide Companies
    QRS (Quality Resourcing Services)

    Baralan USA

    Praan Naturals

    Jeen International

    KLK OLEO
    Live From Shows
    Meetings
    Webinars
    Snapshots
    • Magazine
      • Current / Back Issues
      • Features
      • Editorial
      • Columns
      • Digital Edition
      • eNewsletter Archive
      • Subscribe Now
      • Advertise Now
    • Breaking News
    • Formulary
    • Directories
      • Buyer's Guide
      • Contract Manufacturing / Private Label Directory
      • Corporate Profiles
      • Add Your Company
    • Raw Materials
      • Actives
      • Functional Ingredients
      • Pigments
      • Polymers
      • Preservatives
      • Surfactants
    • End-User
      • Air Care/Environmental Fragrance
      • AP/Deo
      • Color Cosmetics
      • Disinfectants
      • Fine Fragrance
      • Hair Care
      • Household Cleaning
      • I&I Marketplace
      • Laundry Care
      • Oral Care
      • OTC/Medicated
      • Packaging
      • Personal Cleansers
      • Skin Care
      • Sun Care
      • Testing
    • Packaging
      • Lab Equipment
      • Mixing
      • Packaging
      • Testing
    • Top Companies
      • International Top 30 Report
      • Top 50 Report
    • Online Exclusives
    • Experts Opinion
    • Slideshows
    • HappiTV
    • Videos
    • Podcasts
    • eBook
    • Infographics
    • Blog
    • Whitepapers
    • Surveys
      • R & D Salary Survey
      • Sales & Marketing Salary Survey
    • Job Banks
    • Events
      • Industry Events
      • Live from show Events
      • Webinars
    • About Us
      • About Us
      • Contact Us
      • Advertise With Us
      • Privacy Policy
      • Terms of Use
    Online Exclusives

    ‘Cleaning Is Caring’ Says ACI in New Pandemic Campaign

    Online resources and PSA designed to help maintain critical cleaning behaviors adopted during the past year.

    ‘Cleaning Is Caring’ Says ACI in New Pandemic Campaign
    Christine Esposito, Managing Editor04.07.21
    The way we have been cleaning during this pandemic is worth keeping. That’s a big part of the message in a new campaigned unveiled today by The American Cleaning Institute (ACI). 
     
    ACI’s new “Cleaning is Caring” campaign is designed to communicate the value of cleaning in today’s society as a way to protect one another from the spread of illness and encourage consumers to maintain proper cleaning behaviors adopted during the pandemic.  
     
    The initiative is a reflection of new data that demonstrates a significant shift in consumer perceptions of, and motivations behind, cleaning.  
     
    According to a new survey conducted in February on behalf of ACI, 70% of Americans view cleaning as a way to ensure the health and safety of themselves and their families, compared to only 30% of respondents who view cleaning as just a chore. 
     
    Additionally, Americans cited the primary motivation to clean was to disinfect and kill germs, a significant shift from 2018 when only 7% of Americans reported cleaning as a way to prevent the spread of germs and illness.  
     
    Those are important shifts, insists Brian Sansoni, who is senior vice president, communication, outreach and membership at ACI, which represents the $60 billion US cleaning product supply chain ranging from the manufacturers and formulators of soaps, detergents, and general cleaning products used in household, commercial, industrial and institutional settings to the companies that supply ingredients and packaging. 
     
    “The past year has been extraordinary on so many levels. Behaviors have shifted; lifestyles have changed…..Cleaning has taken on whole new meaning,” Sansoni told Happi in a phone interview.
     
    “Cleaning is caring; it isn’t just a chore,” he said. 
     
    Simple acts like hand washing, doing laundry, or having hand sanitizer and soap in the dispensers in the restroom at work show that you care —about yourself, your family, colleagues, customers and patients and your community, he insisted.
     
    At the center of the campaign is a new national public service announcement (PSA), which will serve as a primary vehicle to carry the Cleaning is Caring message. The PSA, which will be distributed nationally, provides a retrospective of 2020, demonstrating the role cleaning and cleaning products played during the pandemic and delivering a clear call-to-action to maintain cleaning behaviors learned during the past year. 
      


    “Cleaning is Caring sends a powerful message that cleaning should no longer be viewed as just a chore or to be taken for granted. As we witnessed during the pandemic, cleaning, hygiene, disinfecting and laundering products and practices are crucial to public health and well-being, showing care for each other and ultimately ensuring a healthy, safe and robust future for us all,” Melissa Hockstad, ACI president and CEO, said in a statement released today. 
     
    Since the pandemic began, more than half (57%) of Americans clean and disinfect to show they care for themselves and those around them, said ACI. In addition, nearly half of all Americans (42%) viewed cleaning for their mental health and wellness as more important in 2020.
     
    As part of the campaign, ACI will continue to offer subject-matter expertise, tools, information and best practices as a resource for consumers throughout the ongoing pandemic, and long after the pandemic ends. “Cleaning is Caring” will also serve as a thematic umbrella for ACI programs and resources, according to the Washington, DC-based association.
     
    “As an industry, this narrative also represents our commitment to producing, manufacturing and distributing the trusted products Americans rely on. It is our promise to continue to embody the Cleaning is Caring message for consumers through every facet of our work,” added Hockstad.
     
    Related Searches
    • Personal Cleansers
    • Disinfectants
    • Household Cleaning
    Related Knowledge Center
    • Disinfectants
    • Household Cleaning
    • Personal Cleansers

    Related Online Exclusives

    • Actives | Disinfectants | Functional Ingredients | Household Cleaning | Laundry Care | Surfactants
      Reckitt Seeks Germ-Killing Innovations

      Reckitt Seeks Germ-Killing Innovations

      Teams up with Halo to accelerate new product development.
      Tom Branna, Editorial Director 04.15.21

    • Functional Ingredients | Personal Cleansers
      Kao Promotes Hand Washing

      Kao Promotes Hand Washing

      Hygiene compliance is waning, even as COVID-19 cases are climbing in parts of the world. Through its MyKirei brand, Kao and TerraCycle are out to change that.
      Tom Branna, Editorial Director 04.11.21

    • Functional Ingredients | Personal Cleansers | Surfactants
      A Return to Castile Soap?

      A Return to Castile Soap?

      A vegetable oil-based soap with an 80-year history of safety is a low-cost replacement for sulfated alcohols.
      Tom Schoenberg , Personal Care Consultant 04.04.21


    • Actives | Functional Ingredients | Hair Care | Personal Cleansers | Skin Care
      Protect the Cosmetic Supply Chain from Climate Change

      Protect the Cosmetic Supply Chain from Climate Change

      Integrated dual sourcing creates a climate change-proof supply chain that protects cosmetic manufacturers, says Sebastien Massard, Vantage Personal Care.
      Sebastien Massard, Vantage Personal Care 03.18.21

    • Personal Cleansers | Skin Care
      Boxes of Beauty & Wellness for Women Battling Cancer

      Boxes of Beauty & Wellness for Women Battling Cancer

      Chicago nonprofit organization founded by 28-year old Ashleigh Cortes helps women feel beautiful during the hard times of cancer treatment.
      Christine Esposito, Managing Editor 03.15.21

    • Functional Ingredients | Household Cleaning | Laundry Care | Surfactants
      P&G

      P&G's Supply Chain Strategies

      Procter & Gamble and Brenntag North America executives provide details on the lessons they’ve learned during the COVID-19 pandemic.
      Tom Branna , Editorial Director 03.11.21


    • Household Cleaning | Personal Cleansers | Skin Care
      Pandemic Lifts Cleaning & Personal Care Sales in 2020

      Pandemic Lifts Cleaning & Personal Care Sales in 2020

      IRI/BCG’s Growth Leaders report shows COVID-10 shifts helped CPG industry grow 10.4%.
      Christine Esposito, Managing Editor 03.05.21

    • Actives | Color Cosmetics | Functional Ingredients | Hair Care | Personal Cleansers | Skin Care
      State of the Beauty Industry, Part I

      State of the Beauty Industry, Part I

      Technology helps marketers connect with consumers and track segment winners, insist analysts at CEW event.
      Nancy Jeffries, Contributing Editor 02.16.21

    • Disinfectants | Functional Ingredients | Household Cleaning | Laundry Care | Polymers | Surfactants
      The Future of Cleaning

      The Future of Cleaning

      The American Cleaning Institute looks at home cleaning during and after the pandemic.
      Christine Esposito, Managing Editor 02.10.21


    • AP/Deo | Oral Care | Personal Cleansers
      More Than a Mouthful

      More Than a Mouthful

      Hello Products expands in the personal care space while maintaining its friendly, design-centric approach.
      Christine Esposito, Managing Editor 02.03.21

    • Disinfectants | Household Cleaning
      Cars & COVID-19

      Cars & COVID-19

      From family road trips to ride-sharing, cars can be dirty, germy places—COVID-19 notwithstanding. Brands are taking action to address concerns and unmet needs.
      Christine Esposito, Managing Editor 01.26.21

    • Actives | Color Cosmetics | Functional Ingredients | Hair Care | Personal Cleansers | Pigments | Polymers | Preservatives | Skin Care | Surfactants
      Coming Clean About Clean Beauty

      Coming Clean About Clean Beauty

      Experts weigh in on the pros and cons of this controversial term.
      Tom Branna, Editorial Director 01.14.21


    • Hair Care | Personal Cleansers | Skin Care
      Top Formulations of 2020

      Top Formulations of 2020

      What were you making in 2020? Hand sanitizer, of course. But skin and facial care products made the list of the most-accessed formulations.
      Happi Staff 12.30.20

    • Color Cosmetics | Hair Care | Personal Cleansers | Skin Care
      Indie To Indie

      Indie To Indie

      Happi’s monthly “Indie Inc.” feature profiles have enabled founders to speak about their brands and to each other.
      Christine Esposito, Managing Editor 12.29.20

    • Color Cosmetics | Hair Care | Household Cleaning | Skin Care
      Clean Beauty Rises at Grove Collaborative

      Clean Beauty Rises at Grove Collaborative

      The certified B Corp. is shaking up its beauty strategy. CMO Lilian Tomovich provides details.
      Happi Staff 11.30.20

    Trending
    • Sunscreen On The Spot
    • BASF Increases Price Of Kaolin
    • Henkel Appoints New EVP Of Beauty Care
    • Neutrogena Takes Action On Skin Health Disparities
    • Reckitt Seeks Germ-Killing Innovations
    Breaking News
    • Evonik Highlights Solutions for Malodor Reduction
    • P&G Emphasizes Small Actions at Home To Be More Sustainable
    • L'Oréal's Sales Jump on Gains in China and E-Commerce
    • PCPC Virtual Summit Features Legal & Regulatory Conference
    • Biolage Unveils ColorBalm Hair Conditioners With Hair Color Benefits
    View Breaking News >
    CURRENT ISSUE

    Household & Personal Care Wipes Spring 2021

    • A Conversation with the Responsible Flushing Alliance
    • Nice-Pak Meets Consumer Demands
    • Wipes Manufacturers Meet Demand Surge
    • Home Care Wipes: Sustainability in Sharper Focus as Cleaning Frenzy Simmers Following Pandemic
    • View More >

    Cookies help us to provide you with an excellent service. By using our website, you declare yourself in agreement with our use of cookies.
    You can obtain detailed information about the use of cookies on our website by clicking on "More information”.

    • About Us
    • Privacy Policy
    • Terms And Conditions
    • Contact Us

    follow us

    Subscribe
    Nutraceuticals World

    Latest Breaking News From Nutraceuticals World

    AstaReal Astaxanthin Ingredient Receives U.S. Patent Approval
    Study on Kemin’s DailyZz Botanical Blend Uncovers Sleep Quality, Next-Day Performance Benefits
    FDA’s Dr. Cara Welch Opening Speaker at the 9th AHPA Botanical Congress
    Coatings World

    Latest Breaking News From Coatings World

    Jebsen & Jessen, Innospec Sign Distribution Agreement
    IGL Coatings Announces Partnership in Finland
    Axalta Schedules 1Q 2021 Earnings Conference Call
    Medical Product Outsourcing

    Latest Breaking News From Medical Product Outsourcing

    Iterative Scopes Announces IBD-Focused Scientific Advisory Board
    Vicarious Surgical, D8 Holdings Corp. Combine Operations in $1.1 Billion Deal
    FDA Grants De Novo Clearance to Medtronic’s GI Genius Model
    Contract Pharma

    Latest Breaking News From Contract Pharma

    Bristol Myers Squibb Expands at Cambridge Crossing
    Amgen Completes Five Prime Acquisition
    Sartorius Expands in the UK
    Beauty Packaging

    Latest Breaking News From Beauty Packaging

    Former L’Oréal Exec Joins Glossier
    Lancôme Reveals New Global Sustainability Program
    First-Ever Skincare Line Focuses on Iron To Prevent Aging
    Happi

    Latest Breaking News From Happi

    Fragrance Creators Association Celebrates P&G Executive
    Evonik Highlights Solutions for Malodor Reduction
    P&G Emphasizes Small Actions at Home To Be More Sustainable
    Ink World

    Latest Breaking News From Ink World

    Kumon North America Adds Speedmaster XL 106 from Heidelberg
    SE-DA Invests in Kornit Presto S
    Acrylic Resins Market Worth $21.9 Billion by 2025: MarketsandMarkets
    Label & Narrow Web

    Latest Breaking News From Label & Narrow Web

    TLMI reveals Eugene Singer Award winners at Virtual Spring Summit
    Monadnock Paper Mills joins SGP
    ACTEGA helps converter reach sustainability goals
    Nonwovens Industry

    Latest Breaking News From Nonwovens Industry

    Albaad to Add Natural-Based Line in Israel
    First Quality to Discontinue Tampon Operations
    Jessup Installs New Era Coating and Laminating Line
    Orthopedic Design & Technology

    Latest Breaking News From Orthopedic Design & Technology

    BioMagnetic Sciences Names President and CEO
    Mainstay Medical Launches ReActiv8 in Australia
    Biogennix Rolls Out Agilon Strip Bone Graft
    Printed Electronics Now

    Latest Breaking News From Printed Electronics Now

    Virtual ASMC 2021 Spotlights Advanced Semiconductor Manufacturing Excellence
    LG Display Cuts Down CO2-eq Emissions by 3 Million Tons in 2020
    European Commission's Innovation Radar Acknowledges 3 ARMOR Innovations

    Copyright © 2021 Rodman Media. All rights reserved. Use of this constitutes acceptance of our privacy policy The material on this site may not be reproduced, distributed, transmitted, or otherwise used, except with the prior written permission of Rodman Media.

    AD BLOCKER DETECTED

    Our website is made possible by displaying online advertisements to our visitors.
    Please consider supporting us by disabling your ad blocker.


    FREE SUBSCRIPTION Already a subscriber? Login