Matt Silverman and Carly Fink, Provoke Insights12.06.22
Skincare products that include CBD ingredients are still in their infancy, as the CBD category was only legalized in 2018 in the US. However, the category is expected to grow considerably as CBD has multiple benefits for the skin. While several CBD brands now focus on the skincare category, what will help this category flourish long-term? Provoke Insights, a full-service market research firm and brand consultancy, wanted to help answer this question. The agency fielded a survey among 1,500 Americans to help understand the market.
Before looking at the skincare sector of the CBD industry, it is essential to understand what the category looks like as a whole.
A third of Americans have purchased CBD infused products in the past; this includes six percent of those who purchased CBD in the last month. Millennials, males and parents are the consumers who have most recently purchased these items.
Price (54%) and quality (37%) are key influences when purchasing CBD products. As a result, coupons and other types of discounts will dra
The CBD Consumer Purchasing Habits
Before looking at the skincare sector of the CBD industry, it is essential to understand what the category looks like as a whole.
A third of Americans have purchased CBD infused products in the past; this includes six percent of those who purchased CBD in the last month. Millennials, males and parents are the consumers who have most recently purchased these items.
Price (54%) and quality (37%) are key influences when purchasing CBD products. As a result, coupons and other types of discounts will dra
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